Four Experts to Speak in Gangnam, Seoul on October 28; 600 Seats Available
Sales of Trend and Outlook Books in October Jump 141.5% on Average from September

Kyobo Book Centre will host the "2027 Trend Preview" to offer an early look at changes in consumption, artificial intelligence (AI), the economy, and society projected for 2027.

Poster for the '2027 Trend Preview' hosted by Kyobo Book Centre on the 28th at the Construction Hall in Gangnam-gu, Seoul. Experts in various fields including Miyeong Jeon, Deokjin Kim, Kwangseok Kim, and Gilyoung Song will forecast consumption, AI, economic and social changes, and market trends for 2027. Kyobo Book Centre

Poster for the '2027 Trend Preview' hosted by Kyobo Book Centre on the 28th at the Construction Hall in Gangnam-gu, Seoul. Experts in various fields including Miyeong Jeon, Deokjin Kim, Kwangseok Kim, and Gilyoung Song will forecast consumption, AI, economic and social changes, and market trends for 2027. Kyobo Book Centre

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On October 6, Kyobo Book Centre announced that the Trend Preview event, themed "Where Will the 2027 Market Move?" will take place on the 28th at the Construction Hall in Gangnam-gu, Seoul. Now in its fourth year, the event will be held from 1:20 p.m. to 6:00 p.m. and is expected to accommodate 600 participants.


Four experts from different fields will speak at the event. Miyeong Jeon, CEO of Trend Korea Company, will examine shifting consumer trends with a focus on "Trend Korea 2027."


Deokjin Kim, Director of the IT Communication Research Institute, will introduce AI technology and its applications through "AI 2027 Trends & Applications Encyclopedia." Kwangseok Kim, who operates the YouTube channel "The Man Who Reads the Economy," will analyze key domestic and global economic variables under the theme "Reverse Flow of Money: 2027 Economic Outlook."


Writer Gilyoung Song will forecast changes in the nature of work and the role of humans in the AI era with a session on "Disappearing Expertise, Evolving Humanity." The event will be moderated by Seokhwan Jeong, Chief Editor of "Trend Note" and researcher at the Life Change Observatory.


It has been found that, with the end of the year approaching, sales of trend and economic outlook books that look ahead to the coming year are also starting to surge. Kyobo Book Centre’s analysis of sales data from 2023 to 2025 shows that sales of trend and outlook books in October increased by an average of 141.5% compared to September.


Nearly half of the year’s total sales also concentrated in the fourth quarter. The average monthly sales proportions were 17.2% in October, 16.4% in November, and 15.2% in December, with sales from October to December accounting for 48.8% of annual sales.


In line with this demand, Kyobo Book Centre is also hosting a special exhibition on economic outlook books titled "The Trend Keyword for 2027 Is _______." through November 30.


This exhibition highlights major outlook books in the fields of consumption, AI, economy, and society, including "Trend Korea 2027," Gilyoung Song’s "Era Forecast: The Age of Laboring Humanity," "Money Trend 2027," and "2027 Trend of Korea."



A Kyobo Book Centre official commented, "As uncertainty grows, readers increasingly look to understand changes across multiple fields, rather than relying on fragmented predictions. We hope that this lecture series and special book exhibition will help readers grasp the changes coming in 2027 and shape their own standards and direction."


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