Since its inaugural launch in fall 2024
Cumulative extra-tax revenue reaches 4.6 billion won
This fall's festival runs through November 1

Pocheon City's (Mayor Baek Younghyun) flagship garden festival, the "Pocheon Hantangang Garden Festival (Garden Festa)," has surpassed a cumulative total of 1 million visitors. The total extra-tax revenue generated by the festival has also reached 4.6 billion won.

Pocheon City's (Mayor Baek Younghyun) representative garden festival, the "Pocheon Hantangang Garden Festival (Garden Festa)," has surpassed a cumulative visitor count of 1 million. Provided by Pocheon City

Pocheon City's (Mayor Baek Younghyun) representative garden festival, the "Pocheon Hantangang Garden Festival (Garden Festa)," has surpassed a cumulative visitor count of 1 million. Provided by Pocheon City

View original image

On October 6, the city of Pocheon announced that the Garden Festa, which combines the natural scenery of the Hantangang River with garden-themed content, has achieved these results.


Since its inaugural launch in the fall of 2024, the festival has been held every spring and fall, offering seasonal gardens as well as hands-on experiences and performance programs, establishing itself as Pocheon's signature tourism content.


The major highlight is a “Y-shaped” suspension bridge that offers panoramic views of the grand Hantangang landscape, combined with themed garden spaces. The festival is designed so that visitors can enjoy the riverside scenery, participate in a variety of programs, and explore the area, making it a strong draw for tourists.


Programs tailored for different generations were also included, such as Pororo character content for families with children. The city explained that the festival’s appeal and high rate of return visitors can be attributed to providing new attractions and activities each season.



Going forward, the city plans to further enhance festival content, strengthen links with nearby tourism resources, and encourage visitors to extend their stays and increase local consumption.

Pocheon City's (Mayor Baek Younghyun) representative garden festival, the 'Pocheon Hantan River Garden Festival (Garden Festa),' has surpassed a total of 1 million visitors. Photo by Pocheon City

Pocheon City's (Mayor Baek Younghyun) representative garden festival, the 'Pocheon Hantan River Garden Festival (Garden Festa),' has surpassed a total of 1 million visitors. Photo by Pocheon City

View original image

An official from Pocheon City stated, "Moving forward, we will work to improve the quality of festival content so that it may someday grow into Korea's premier garden-themed tourism festival, while building a foundation that encourages tourists to stay in Pocheon and enjoy various aspects of the region."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing