"Breakfast Now" Hits 1.41 Million Views... Burger King Expands Morning Menu Nationwide After 8x Sales Surge

Burger King Expands Breakfast Menu Availability
Offering Morning Menu at 190 Locations Nationwide with 70 New Stores

Burger King announced on the 6th that it will add 70 stores offering morning menus, presenting breakfast menus at 190 stores nationwide. Photo by BKR

Burger King announced on the 6th that it will add 70 additional stores serving morning menus, expanding its breakfast offering to 190 locations nationwide. With this store expansion, Burger King's morning menu will now be available not only in Seoul and the metropolitan area, but also at major locations in Yeongnam, Chungcheong, Honam, and Gangwon regions.

Previously, in July, Burger King expanded the number of morning menu locations from 58 to 120. At that time, it revamped its morning menu and newly developed and launched the 'Croissan'wich,' a globally recognized breakfast item, tailored for the domestic market.

The 'Burger King, Breakfast is Served' campaign teaser content, released through Burger King's official social networking service (SNS), garnered significant attention, recording over 1.41 million cumulative views. When comparing monthly sales before and after the launch, the new morning menu achieved approximately an 8.2-fold increase in monthly sales.

Centered around the Croissan'wich, Burger King offers three main morning menu items: the Omelet Croissan'wich, the Jambon Ham & Cheese Croissan'wich, and the BLT Omelet Croissan'wich. Other morning options include the 'Beef King Wrap' featuring a flame-grilled beef patty, the 'Crisper Wrap' made with a crisper patty, as well as hash browns and coffee.

Burger King's morning menu is served from store opening until 11:00 a.m., and at select 24-hour stores, it is available starting from 4:30 a.m.

A Burger King representative said, "Following the morning menu revamp in July, continued positive customer feedback has led to the expansion of stores offering the morning menu. Moving forward, we will continue to provide a wider variety of breakfast options so that even more customers can enjoy Burger King's breakfast menu conveniently in their daily lives."

This content was produced with the assistance of AI translation services.