Hansome’s TIME Takes the Stage at Paris Fashion Week for Second Consecutive Season

A First for Korean Ready-to-Wear:
Presented at Chatelet Theater in Paris

Showcasing 'Korean Luxury'
Expanding Global Sales Next Year to the US, France, and Beyond

Hansome's flagship brand ‘TIME’ has become the first Korean ready-to-wear brand to be included on the official Women’s Paris Fashion Week calendar for two consecutive seasons.

Hansome, the fashion arm of Hyundai Department Store Group, announced on October 6 that its women's apparel brand TIME participated in the 2027 Spring/Summer (S/S) Women’s Paris Fashion Week, presenting its collection at Chatelet Theater in Paris, France, on October 5 (local time).

Paris Fashion Week is considered one of the world’s four major fashion weeks, alongside New York, London, and Milan. The official Women’s Paris Fashion Week calendar, in particular, is recognized as a premier stage for leading global luxury and renowned designer brands.

TIME became the first Korean ready-to-wear brand to be listed on the official calendar for the 2026 Fall/Winter (F/W) Women’s Paris Fashion Week held in March. With this season’s participation, it has now achieved the milestone of being featured for two consecutive seasons.

Under the concept ‘THE FIRST LAYER,’ the presentation unveiled more than 200 types of clothing and accessories. The collection employed a “cold dyeing” technique that encourages irregular dyeing at low temperatures, creating natural gradations of color. The brand further enhanced its material and design sophistication by combining two or more types of silk in a single garment and incorporating irregularly pleated fabrics.

Notably, the brand also introduced around ten special items in collaboration with emerging artist Mokha Lee, who was named among the “2026 Forbes Korea 30 Under 30.” These pieces attracted considerable attention from international buyers and local fashion industry stakeholders.

The newly unveiled products will be available during next year’s Spring/Summer season at five domestic “TIME Paris” locations, as well as key select shops in the United States, France, and other leading global markets.

Choi Jung-in, Creative Director of TIME at Hansome, commented, “While last season marked TIME’s debut on the global stage, this time we demonstrated the competitiveness of a ‘Korean luxury’ that can stand alongside other global luxury brands. We will continue to propose TIME’s timeless value to women around the world.”

This content was produced with the assistance of AI translation services.