Home & Shopping Introduces AI-Powered Counterfeit Product Monitoring System
Strengthening Consumer Protection
Home & Shopping announced on October 6 that it is introducing an artificial intelligence (AI)-powered counterfeit product monitoring system, aiming to create a distribution environment where customers can shop with confidence.
Home & Shopping has established a partnership with the AI-based counterfeit product monitoring specialist FAIKERZ. The AI technology analyzes a wide range of data, including product images, product names, selling prices, sales patterns, and distribution channels, to comprehensively identify postings suspected of being counterfeit goods. When a potentially counterfeit product is identified, sales are suspended immediately. The company then closely examines supporting documents submitted by partners, as well as verifies product authenticity, before deciding whether or not to resume sales.
Additionally, for cases in which customers report suspected counterfeit goods, Home & Shopping applies in-person verification procedures in cooperation with professional institutions to ensure thorough confirmation. In particular, imported luxury items featured on live broadcasts are sold only after passing authentication by the Korea Intellectual Property Protection Association (KIPRA), a specialized organization for luxury goods verification. Even after broadcast sales, continuous monitoring is conducted to manage quality and authenticity issues, and if customer concerns arise, Home & Shopping performs additional verification to minimize the risk of counterfeit distribution.
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A Home & Shopping representative stated, "We are continuously upgrading our counterfeit product monitoring and quality control systems to ensure that customers can purchase items with peace of mind. Moving forward, we plan to further strengthen our product verification capabilities and quality control standards to contribute to building a trustworthy distribution environment and fostering a sound market order."
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