Nongshim Launches 'Shin Ramyun 40th Anniversary Special Edition' Based on Consumer Votes

"Shin Ramyun Cheese & Doenjang" and "Shin Ramyun Seafood & Fish Cake"
Co-Developed by Edward Lee and Nongshim R&D Team

Nongshim is launching a major customer promotion to celebrate the 40th anniversary of Shin Ramyun, introducing a special edition of Shin Ramyun based on consumer votes.

On October 6, Nongshim announced that it will host an event in which consumers can vote between two recipes—'Shin Ramyun Cheese & Doenjang' and 'Shin Ramyun Seafood & Fish Cake'—co-developed by renowned chef Edward Lee and Nongshim’s R&D team. The recipe that receives the most votes will become the final product for release.

Both recipes represent a new interpretation of Shin Ramyun, reflecting Chef Edward Lee’s culinary experience and memories of Korean food. The winning recipe will be officially launched as a product at the end of November and will be available as a limited edition until the first quarter of next year.

'Shin Ramyun Cheese & Doenjang' is a fusion product that combines representative fermented foods from East and West—cheese and doenjang (fermented soybean paste)—with Shin Ramyun. The rich, creamy flavor of cheese is complemented by the savory taste of doenjang, creating an approachable and uniquely Korean taste. The inspiration for this recipe came from the chef's desire to introduce the flavors of Korea to his daughter, who grew up in the United States, in a natural way.

'Shin Ramyun Seafood & Fish Cake' is characterized by a deep and rich broth made from beef bone, seafood, and vegetables, with the signature spiciness of Shin Ramyun and the flavor of fish cake added. The recipe was inspired by the chef's first encounter with Korean fish cake during his college days in the United States, bringing a gourmet twist to the familiar taste of Shin Ramyun.

Nongshim plans to broadly collect consumer feedback both online and offline to select the final product for release. Online voting is available from today through October 18 via the Nongshim website and official Instagram account. Participants will be entered into a drawing for prizes, including travel vouchers and the latest smartphones.

Offline, selected applicants will have a chance to sample and vote for the two products at the ‘Shin Ramyun Snack Bar’ pop-up in Seongsu-dong, Seoul. Combined with results from an independent external consumer evaluation, these responses will be comprehensively reviewed before the final product is decided.

This content was produced with the assistance of AI translation services.