Paris Baguette Opens Eighth Store, Glorietta Location, in Makati, Key Business District of the Philippines

Expansion into the Philippines' Premier Business District
Growing Local Presence Driven by Young Consumers, Cafe Culture, and the Korean Wave

Paris Baguette announced on October 6 that it has opened its eighth local store, the Glorietta location, in Makati, Philippines.

Makati is the leading business and commercial district in the Philippines, densely populated with global companies, financial institutions, and shopping malls. The area has a strong base of office workers and young consumers with high purchasing power who are quick to embrace new consumption trends. The new Paris Baguette store is located on the second floor of Glorietta 2, one of Makati's premier shopping malls, which features shopping, dining, and entertainment facilities.

Front view of the entrance to the 8th local branch, Glorietta, of Paris Baguette, which opened in the core business district of Makati in the Philippines. Provided by Paris Baguette

The store plans to introduce a range of offerings inspired by Korean flavors, such as grilled chicken galbi, minced pork ribs, spam kimchi fried rice, as well as the Philippine-exclusive menu item "Ube Parmesan Basque Cheesecake," which uses ube and parmesan cheese, along with various baked goods and beverages for local consumers and tourists.

Previously, Paris Baguette entered the Philippine market in April 2024 with its first store at the Mall of Asia location, and last year added a store in Terminal 3 of Ninoy Aquino International Airport, the country's largest gateway. With the opening of the Glorietta location, Paris Baguette now operates a total of eight stores locally.

A Paris Baguette representative stated, "The Philippines, with its large base of young consumers and high interest in Korean culture, is an important market for expanding Paris Baguette's global competitiveness. We will continue to introduce products and services tailored to local consumers' preferences and lifestyles, and strengthen our brand stature by maintaining close communication with our customers."

This content was produced with the assistance of AI translation services.