"Autumn Exclusive Favorite"... Starbucks 'Black Glazed Latte' Surpasses 30 Million Cups Sold

Available Only Each Fall Since Its Debut in 2019

Starbucks Korea announced on October 6 that cumulative sales of the 'Black Glazed Latte,' a product sold exclusively during the autumn season, have surpassed 30 million cups.

The Black Glazed Latte, first launched in 2019, has been available only during the fall each year. This menu item features glazed foam with mascarpone cheese flavor layered over espresso, topped with mocha drizzle and burnt caramel powder.

Starbucks Korea announced on the 6th that the cumulative sales of the 'Black Glazed Latte,' which is sold exclusively during the fall season, have surpassed 30 million cups. Photo by Starbucks Korea

This year, sales began in August and the Black Glazed Latte has ranked as the best-selling beverage among autumn seasonal drinks to date. One in three customers who purchased the Black Glazed Latte this year bought it more than once, and more than half of repeat purchasers were in their 20s and 30s.

Starbucks is incorporating glazed foam into a range of tea beverages, including matcha, hojicha, and black tea. The 'Matcha Glazed Tea Latte,' first released last year, was relaunched last month in response to positive customer feedback. This menu item combines matcha with glazed foam and the flavor of burnt caramel. Starting with the launch of the 'Hojicha Glazed Tea Latte' in August of this year, Starbucks also introduced the 'Glazed Foam Black Tea' last month.

From October 6 to 14, Starbucks will hold the 'Daily Coffee Stamp Challenge' for all Starbucks Rewards members. During the event, customers who purchase coffee beverages or beans and collect three coffee bean stamps will receive a coupon for a one-plus-one glazed beverage offer.

This content was produced with the assistance of AI translation services.