[Today’s New Product] 90% Reduction in Gout Triggers... 'Kloud PURINE CUT DOWN'

Lotte Chilsung Beverage Introduces New Kloud Beer
Purine Content Less Than 0.5mg per 100mL

Lotte Chilsung Beverage has launched a new product with significantly reduced purine content, targeting shifting trends in alcoholic beverage consumption.

On October 6, Lotte Chilsung Beverage announced the release of "Kloud PURINE CUT DOWN," a product with approximately 90% less purine than similar alcoholic beverages. Purine is a substance found in our body's cells as well as in various foods; when it breaks down in the body, it produces uric acid. While most uric acid dissolves in the blood and is eliminated through the kidneys and urine, excessive accumulation in the body can lead to gout, forming crystals in the joints and causing inflammation and pain.

Kloud PURINE CUT DOWN has reduced purine levels to less than 0.5mg per 100mL—about 90% less than comparable alcoholic beverages—through a physical purine removal process using the "Poseidon System" (an advanced system for activated carbon dispersion and mixing). With the growing interest in health and wellness now widespread in consumers’ daily lives, self-care has become more than just a lifestyle; it is now a major purchasing standard.

Kloud PURINE CUT DOWN leverages this advanced process to lower purine content while fine-tuning production conditions, focusing on achieving a high level of balance and flavor, so that it still delivers the taste and drinkability expected of traditional alcoholic beverages.

A representative from Lotte Chilsung Beverage stated, "The new 'Kloud PURINE CUT DOWN' targets consumption trends where customers choose alcoholic beverages based not only on taste, but also on ingredients and calorie content, setting their own standards." They added, "We reduced the purine content to levels commonly labeled as 'purine zero' in the Japanese alcoholic beverage industry, so this product achieves a high degree of completeness in every aspect without sacrificing the original taste and drinkability of alcohol—it truly is a special product."

This content was produced with the assistance of AI translation services.