'The Hyundai Global' Expands to Paris... K-Fashion Accelerates Push into Europe

Pop-up Store at Galeries Lafayette Hausmann
First European Pop-up... Showcasing Five K-fashion Brands
Aiming to Establish Around 10 Global Flagship Stores Across Europe and North America by 2030

Hyundai Department Store's K-content export platform, 'The Hyundai Global', is expanding its reach beyond Asia and into the European market.

On October 6th, Hyundai Department Store announced that it will operate a The Hyundai Global pop-up store from October 6th to 27th (local time) on the third floor of the main building at 'Galeries Lafayette' Hausmann in Paris, France.

Galeries Lafayette is the largest department store chain in Europe with a 130-year history. The flagship Hausmann location, in the heart of Paris, houses global luxury and emerging designer brands.

The pop-up, spanning approximately 79 square meters, will showcase products from five K-fashion brands, including the designer label 'KIMHEKIM', as well as 'RE RHEE', 'LIE', 'FRITUR', and 'THE ILMA'. The store is located near the escalator entrance, surrounded by major French contemporary brand stores such as 'Sandro' and 'A.P.C.'

This event is organized in collaboration with the Korea Creative Content Agency. Hyundai Department Store is responsible for event planning, product transportation, and management of the local store, while the Korea Creative Content Agency supports the participating brands and handles local promotional activities in Europe.

Since launching in Tokyo, Japan in 2024, The Hyundai Global has expanded its business into key Asian cities including Osaka, Nagoya, Taipei, and Taichung, in order to support the overseas expansion of K-fashion, K-beauty, and lifestyle brands. The flagship store, which opened in Omotesando, Tokyo this past July, exceeded its sales target by more than 30%, and pop-up stores held at Shibuya Parco and Shin Kong Mitsukoshi in Taiwan achieved the highest sales among all pop-up events at those locations to date.

Taking the Paris pop-up as a starting point, Hyundai Department Store plans to accelerate its entry into the European market, with the goal of establishing around 10 The Hyundai Global flagship stores across Asia, Europe, and North America by 2030.

Heeyoul Yoo, Executive Director and Head of Fashion Business at Hyundai Department Store, stated, "The Hyundai Global is playing a pivotal role as a bridge for domestic brands to enter the global stage," adding, "We will continue to strengthen our role as a global hub to support the overseas market entry and sustainable growth of promising brands."

This content was produced with the assistance of AI translation services.