[Today’s New Product] Jongga "Stir-fried Radish Kimchi" Offers Convenience Anywhere—on Business Trips or Travels

Savory Perilla Oil Enhances the Flavor of Well-Aged Kkakdugi

Versatile for Dishes Like Fried Rice and Rice Balls

Improved Convenience with Small Portion Size and Room Temperature Storage

On October 6, Daesang announced that its kimchi brand Jongga will launch a new specialty kimchi product, “Stir-fried Radish Kimchi,” which preserves the flavor and texture of well-aged diced radish kimchi (kkakdugi).

This new product features Jongga's perfectly matured kkakdugi, stir-fried to maintain its tangy-sweet flavor and crunchy texture. The ingredients—radish, red pepper powder, green onion, garlic—are all carefully selected from 100% domestically produced agricultural products. Fragrant perilla oil is added to enhance the savory taste. It can be enjoyed in various ways, not only as a side dish with rice but also in dishes like stir-fried radish kimchi rice, rice balls, or yubu sushi. It can also be paired with instant noodles or included in lunch boxes.

Jongga "Stir-fried Radish Kimchi". Provided as a prize.

The company explained that convenience has been improved by considering the lifestyles of single-person households and office workers. It is offered in a small serving size (80g) for easy consumption in one sitting, and it can be stored at room temperature, making it convenient to enjoy anytime, anywhere—whether on business trips, travels, or camping.

Jongga Stir-fried Radish Kimchi will be available sequentially, starting at convenience stores and then through major online channels. Kwanwoo Park, Team Leader of K-Marketing Planning 1 at Daesang, commented, "By reflecting consumer demand for specialty kimchi, we are introducing a new product that offers a novel way to enjoy traditional kkakdugi. Moving forward, we will continue to roll out differentiated Jongga products so that consumers can experience kimchi in more diverse ways that keep pace with evolving kimchi consumption trends and lifestyles."

This content was produced with the assistance of AI translation services.