Samyang Foods Takes on the Home of Ramen... Launches Beef Tallow Ramen in Japan After "Buldak" Fever

Official Launch of Samyang 1963 in Japan

Recent Product Presentation for Local Media

Samyang Foods announced on October 6 that it will officially launch Samyang 1963 in Japan later this month.

Samyang 1963 is a premium ramen that offers a contemporary reinterpretation of the heritage of Samyang Ramen, which was first introduced in Korea in 1963. For the first time in 36 years since 1989, the product revives the beef tallow frying method, enhancing the savory flavor of the noodles.

A Japanese media representative is photographing the product at the recent 'Samyang 1963' product launch and tasting event held by Samyang Foods in Japan. Photo by Samyang Foods

Samyang Foods explained that, reflecting the characteristics of the Japanese market, it added a deeper and richer broth flavor by infusing the umami from beef, chicken, garlic, green onions, and other ingredient extracts.

Before the official launch, Samyang Foods held a product launch and tasting event for local media in Akasaka, Tokyo on October 2. Following its launch in the United States last month, Samyang Foods plans to accelerate its global market strategy by expanding overseas sales regions, including Japan. After the launch, the company will conduct marketing activities targeting local consumers to further boost brand awareness.

Hong Beomjun, President of Samyang Japan, said, "We are confident that Samyang 1963 has enough competitiveness in the Japanese market," adding, "We aim to introduce a new taste and brand value of Samyang Foods—distinct from our Buldak products—to Japanese consumers, and will continue to expand our touchpoints with local consumers through a variety of products."

This content was produced with the assistance of AI translation services.