[New Arrival] Pizza Seolgi Sparks "Tteok Pilgrimages"... CU Launches "Pizza Jeolpyeon"

Over 10,000 Social Media Mentions in September

'Pizza Seolgi' Craze Expands to Convenience Stores

CU announced on October 6 that it will launch its unique K-rice cake dessert, “Pizza Jeolpyeon,” on October 8, inspired by the popular “Pizza Seolgi” trend circulating on social media. This is the first time such a product will be constantly available in convenience stores.

Pizza Seolgi is a dish that uses Baekseolgi, a steamed rice cake, as a base like pizza dough, topped with tomato sauce, cheese, pepperoni, and other ingredients. As the trend has spread mainly through social media, some rice cake shops have even experienced “open runs” and “tteok pilgrimages,” where customers flock to buy them as soon as shops open. According to the big data platform Some Trend, social media mentions of Pizza Seolgi increased from under 100 in April to around 2,000 in August and over 10,000 in September.

CU launches pizza slices. BGF Retail

Instead of Baekseolgi, CU developed the "Pizza Jeolpyeon" (priced at 3,800 won) using Jeolpyeon rice cake. This product features tomato sauce, mozzarella cheese, pepperoni, corn, olives, and other toppings on top of Jeolpyeon, and can be heated in the microwave for about 20 seconds before eating.

Last year, CU also released the “Dubai Chewy Chapssaltteok,” a product that replaced marshmallow with glutinous rice cake to match the popularity of the “Dubai Chewy Cookie” trend. This item sold about 1.1 million units in the fourth quarter alone and has reached cumulative sales of approximately 2.8 million units.

Yujin Kwon, snack product MD at BGF Retail, stated, “Recently, there is a growing consumer trend of enjoying new flavors and textures by combining familiar foods in unique ways. CU will continue to closely monitor rapidly spreading food trends on SNS, and by adding our own innovative ideas, we aim to deliver new tastes and fun experiences to our customers.”

This content was produced with the assistance of AI translation services.