[Today's New Product] "Ujeong Yang Gopchang Fried Rice at Home"... Shinsegae Food Launches "Special Tripe Rice"

Convenient Meals Featuring Special Beef Cuts Gain Popularity

Shinsegae Food is introducing a convenient fried rice meal featuring the popular menu items and expertise from the Hanwoo tripe specialty restaurant "Ujeong Yang Gopchang."

On October 6, Shinsegae Food announced the launch of "Special Tripe Rice," inspired by the culinary experience at Ujeong Yang Gopchang, where customers finish their meal with fried rice after enjoying tripe dishes.

Special Tripe Rice is a convenient fried rice meal that combines chewy beef tripe, crunchy diced radish kimchi (kkakdugi), and adds a savory flavor with perilla powder and perilla oil. The product allows customers to easily enjoy the distinct fried rice typically served at tripe specialty restaurants in the comfort of their own homes, without the need for separate ingredient preparation. Special Tripe Rice is available through e-commerce channels such as Coupang and is priced at 7,980 won.

As the market for convenient meals is growing, there is increasing interest in products that incorporate specialty recipes and cooking expertise from restaurants, especially for dishes using tripe, tendon, and other special beef cuts, which are difficult to prepare and cook at home.

In July of this year, Shinsegae Food collaborated with Ujeong to launch "Hanwoo Tendon Soybean Paste Hot Pot" and "Special Beef Spicy Soup," both of which surpassed a cumulative sales volume of 14,000 packs within just one week of release. The use of various special beef cuts such as Hanwoo, Hanwoo tendon, tripe, and beef abomasum allowed consumers to conveniently enjoy the deep and rich flavors found at specialty restaurants, which received a positive response from customers.

This content was produced with the assistance of AI translation services.