Gwangju Shinsegae Sees 14% Increase in Children's Clothing Sales... FW Outerwear Special Exhibition Until the 11th

As the number of newborns increased, sales of newborn supplies and children's clothing at Gwangju Shinsegae also saw an uptick. Gwangju Shinsegae has planned a discount event featuring four popular children's brands to help customers prepare for fall and winter apparel.

According to Gwangju Shinsegae Co., Ltd., sales in the children's division from January to August this year rose by 14% compared to the same period last year. Sales in the newborn division increased by 17.9%.

A female employee is explaining a T-shirt to a male customer at the Icebiscuits store in Gwangju Shinsegae. Courtesy of Gwangju Shinsegae.

The number of births also showed an upward trend. According to statistics from the Ministry of Data and Statistics, the number of newborns in Gwangju, Jeollanam-do in July of this year was 1,320, up 1.9% from 1,295 in the same month last year. The cumulative number of births from January to July this year was 9,954, a 13.1% increase from the same period last year.

In response to this demand, Gwangju Shinsegae is holding a 'Children's Fall/Winter Outerwear Special Exhibition' in the main building's B1 connecting corridor from the 5th to the 11th. Four brands, including Bebedepino, Ice Biscuit, Bluedog, and Orsitty, will participate in the event.

During the event period, Bebedepino will offer 30–40% discounts on popular items from its 2025 fall/winter collection. The street casual brand Ice Biscuit will offer 30% off on products such as set-ups and T-shirts.

Yooncheol Kim, Fashion Team Leader at Gwangju Shinsegae, stated, "As the number of births has increased this year, customer interest in newborn supplies and children's clothing has also risen. I hope visitors will take advantage of this special exhibition to explore popular brands in one place and prepare gifts for their children."

This content was produced with the assistance of AI translation services.