CJ CheilJedang's Distilled Liquor 'jari' Expands to LA After New York, Accelerating U.S. Market Push

Launch Event Held at Downtown LA Restaurant on September 29
Expansion to Western Region Within a Week After New York Debut
Inquiries Continue Regarding Placement and Menu Use in Korean Dining Venues
Plans to Gradually Expand jari Sales Channels

CJ CheilJedang's premium distilled liquor brand "jari" has set its sights on the Western U.S. market, following its debut in New York.

On October 5, CJ CheilJedang announced that it held a launch event for jari in Los Angeles (LA), USA, on the 29th of last month (local time). jari is a distilled soju brand created by aging domestically produced traditional liquor in collaboration with Munbaeju Brewery and Danong Bio. The brand’s name is inspired by the Korean word "jari," meaning a gathering where people come together to share food and drinks.

On the 29th of last month (local time), a local industry official attending the launch event of "Jari" held in Los Angeles (LA), USA, is tasting the Jari product. Provided by CJ CheilJedang

Since its domestic launch in July, jari was introduced in New York on September 22 and, just one week later, expanded into the Western U.S. market. The event, held at the downtown LA restaurant "Niku X," was attended by more than 100 key figures from the local dining and bar industry. Attendees experienced the unique appeal of Korean distilled liquor through three jari offerings, a partnership story with small local breweries, and a curated pairing program with K-food.

After the event, CJ CheilJedang explained that inquiries about jari’s placement and menu utilization have continued to come from New York’s Korean restaurants and bars. jari has confirmed partnerships with Michelin-starred restaurants such as Jeong Sik Dang and Joo Ok, as well as major dining venues in New York including C as in Charlie, Take 31, Seoul Salon, and Nari. Starting this month, the brand will actively expand its local touchpoints. CJ CheilJedang plans to gradually broaden jari’s sales channels through collaborations with local partners so that more people can experience the product.

An official from CJ CheilJedang stated, "By making jari the centerpiece of a distinctive gourmet experience paired with K-food, we will expand our role as a platform to introduce the allure of Korean distilled liquor to the global market while collaborating with domestic breweries."

This content was produced with the assistance of AI translation services.