"Uncle Will Buy Them All for Wonie"... Men in Their 30s Sweep Up 600,000 'RESCENE Bread'

Convenience Store Industry Boosts Sales Through Active Collaborations

The five varieties of "RESCENE Bread," produced in collaboration with the top-performing group RESCENE, have reached cumulative sales of 600,000 units.

RESCENE One. SNS screenshot

According to the retail industry on October 4, BGF Retail, which operates the convenience store chain CU, reported that the five types of "RESCENE Bread" reached total sales of approximately 600,000 units as of October 1. CU has been launching "RESCENE Bread" items sequentially, starting with "Wonie's Corn Cream Bread" on September 17, followed by "Lib's Choco Hotteok" on September 30, each reflecting the preferences of RESCENE members. Each product comes with one of 27 types of transparent photo cards featuring images of RESCENE members, inserted randomly. The impressive sales performance is thought to be driven by enthusiastic photo card collecting among fans.

RESCENE. SNS capture

Breaking down "RESCENE Bread" purchases by gender, 69.1% were men and 30.9% were women. Among all buyers, men in their 30s accounted for the largest segment at 22.7%, followed by men in their 40s at 18.6%. The subsequent breakdown was: 20s men (15.8%), 40s women (10.5%), 30s women (7.2%), 20s women (6.8%), men aged 50 and above (6.2%), teenage boys (5.8%), women aged 50 and above (5.7%), and teenage girls (0.7%).

'Minumsa Bread' created through collaboration between GS25 and the publisher Minumsa. GS25

Meanwhile, the convenience store industry has recently been actively expanding its line of collaboration products. On August 21, GS Retail, which runs the GS25 convenience store chain, launched "Minumsa Bread" in partnership with the publisher Minumsa. The four products in this line each come with one bookmark randomly selected from a total of 20 – 15 inspired by Minumsa’s World Literature Collection and 5 by poetry collections. The bookmarks’ unique designs and quotations spread through social networks, helping sales surpass 1.6 million units by the end of September.

GS Retail also plans to release a new version of its popular collaboration "Hanjeongseon Yogurt Glutinous Rice Cake" in mid-October. Created in partnership with GS25, the K-dessert brand Hanjeongseon, and dessert manufacturer Loromello, this product reimagines yogurt glutinous rice cake as a frozen dessert for convenience stores. Since its launch on September 3, cumulative sales had reached 600,000 units as of October 1. GS Retail expects this product to become another hit after "Minumsa Bread," with the "Hanjeongseon Yogurt Glutinous Rice Cake" securing the top pick-up sales spot via the app and generating significant search volume, prompting the release of the new version.

This content was produced with the assistance of AI translation services.