Miss Korea Gyeongnam Jin, Sun, and Mi Appointed as Ambassadors for the Sancheong Herbal Medicine Festival

Yuri Choi, Yeoeun Seo, and Jua Kim Appointed as Ambassadors
Promoting Festival and Local Tourism Content
Creating Content Showcasing Festival Programs and Regional Specialty Products
Participating in Online Promotion via YouTube and Social Media

The winners of Miss Korea Gyeongnam 2026—Jin, Sun, and Mi—have been appointed as ambassadors for the 26th Sancheong Herbal Medicine Festival.

The Sancheong Festival & Tourism Foundation announced on October 2 that it held the “2026 Miss Korea Gyeongnam Jin, Sun, and Mi Ambassadors Appointment Ceremony” at the Donguibogam Village Theme Pavilion, where the Sancheong Herbal Medicine Festival is currently taking place.

[Photo by Sancheong County] Yum Myunghyun, mayor of Sancheong County, is taking a commemorative photo with Miss Korea Gyeongnam titleholders who were appointed as promotional ambassadors for the Sancheong Korean Medicine and Herbal Festival. From left: Kim Jua, Choi Yuri, and Seo Yeoeun.

This appointment was carried out in connection with tourism promotion projects of the Gyeongnam Tourism Foundation.

The three ambassadors, Yuri Choi (Jin), Yeoeun Seo (Sun), and Jua Kim (Mi), will participate in both online and offline promotional activities to introduce the Sancheong Herbal Medicine Festival and local tourism content.

They plan to visit the festival site, experience key programs, and create content introducing the marketplace as well as regional agricultural and specialty products.

They will also conduct online activities by filming YouTube videos and utilizing their personal social media channels to showcase festival programs, food offerings, hands-on events, and sale items from the festival site.

During the appointment ceremony, Yum Myunghyun, mayor of Sancheong County, requested that the ambassadors help promote the Sancheong Herbal Medicine Festival and local tourism content.

Meanwhile, the 26th Sancheong Herbal Medicine Festival is being held at the Donguibogam Village area until October 11.

The use of social media and video content for the promotion of regional festivals is growing in importance.

The Sancheong Herbal Medicine Festival also plans to use the appointment of these ambassadors as an opportunity to introduce festival programs, agricultural and specialty products, and tourism resources through online content.

The key challenge for these promotional activities will be how effectively the appointment of the ambassadors leads to real content exposure and increased interest from visitors, beyond simply naming ambassadors.

This content was produced with the assistance of AI translation services.