Hapcheon "Pink Market" Opens to Welcome Pink Muhly Tourists

Experience Programs, Photo Zone, and Reading Lounge Open from October 3 to 25
Free Participation in Programs with Proof of Local Spending
Treasure Hunt for Children Under 13 on October 9 and 10

Hapcheon County in Gyeongsangnam-do is operating hands-on programs and rest areas for visitors to the pink muhly grass colony at Sinsoyang Sports Park during the autumn season.

The county announced on October 1 that it will run the 'Pink Market' in the pink muhly grass colony area at Sinsoyang Sports Park from October 3 to October 25.

The Pink Market will operate daily from 10 a.m. to 5 p.m. during the event period. At the venue, there will be various hands-on programs such as a Hapcheon tourism promotional booth, instant photo sessions, a "slow mailbox" postcard activity, rental of pink photo props, and flower crown and flower ring making experiences.

[Photo by Hapcheon County] Visitors are exploring experiential programs and tourism information at the 'Pink Market' promotional booth set up in the pink muhly grass colony at Hapcheon Sinsayang Sports Park.

There will also be a photo zone where visitors can take pictures with the pink muhly grass colony as a backdrop, as well as a reading lounge where guests can relax with a book.

The fee for participating in the hands-on programs is 3,000 won. However, those who present a receipt for purchases of at least 5,000 won made within Hapcheon County during the event period, or proof of purchase of the Hapcheon Local Gift Certificate, may participate free of charge.

From October 9 to October 10, the "Hapcheon Pink Muhly Children's Treasure Hunt" will be held in conjunction with the "2026 National Children's Gyeongnam Tourism Treasure Hunt Festa."

The treasure hunt is open to children under the age of 13 nationwide, as well as family tourists, and will run from 11 a.m. to 5 p.m. Participants will complete missions along with four character mascots as they move throughout the pink muhly grass colony.

There will also be a prize drawing for those who complete the missions, with prizes including accommodation vouchers, local specialty products, and Hapcheon Local Gift Certificates.

Through the Pink Market and the children's treasure hunt, Hapcheon County aims to offer hands-on experiences to visitors of Sinsoyang Sports Park while also linking tourism with local spending.

The pink muhly grass colony at Sinsoyang Sports Park is not just a fall attraction, but is being utilized as an experiential tourism space.

In particular, the connection between receipts for local spending and participation in the programs illustrates an effort to drive tourist visits toward local business consumption.

The key issue will be how effectively the concentrated inflow of visitors during the pink muhly blooming season can be converted into longer stays and revitalization of the local economy.

This content was produced with the assistance of AI translation services.