CJ CGV Screens Fireworks Festival Video Across Downtown Seoul

'Last Chance' to Light Up Seven Spots in Seoul, Oct. 3-9

The excitement of the Seoul International Fireworks Festival is being carried on through outdoor media screens in downtown Seoul.

A production shot of Samsung Station K-Pop LIVE broadcasting "Fireworks Festival Last Chance."

On October 2, CJ CGV announced that, together with the Seoul Tourism Organization, it will broadcast "Fireworks Festival Last Chance" on major outdoor media in central Seoul from October 3 to October 9. The content is a high-definition video of approximately one minute, featuring highlights from the Seoul International Fireworks Festival held on September 5.

The video will be screened at seven locations: K-Pop LIVE near Exit 6 of Samsung Station, C-LIVE in Coex Millennium Plaza, GI-LIVE near Exits 11 and 12 of Gangnam Station, G-LIGHT in the Shinnonhyeon direction on Gangnam-daero, GV-LIVE on the exterior wall of VPlex at the POSCO intersection, MN·ME-LIVE at Euljiro 1-ga intersection, and J-LIVE at Jonggak Station intersection. In particular, the recently renovated K-Pop LIVE at Samsung Station will feature ultra-high-definition 12K quality.

Taehoon Lee, Head of Advertising at CJ CGV, commented, "We hope people can once again relive the afterglow of the fireworks festival with these vivid, high-resolution images."

Since merging with CJ OliveNetworks' advertising division in December 2021, CJ CGV has been expanding its business into out-of-home (OOH) advertising and digital experiences (DX). The company operates large media platforms at Samsung Station K-Pop LIVE, G-LIGHT on Gangnam-daero, and Subway Line 2, and also provides digital media art services.

This content was produced with the assistance of AI translation services.