"Yeoju Draws Attention as Buyers Flock to Escape Regulation... 'The Sharp Yeoju Station The First' Poised for Spillover Benefit"

The regulatory net for real estate in the Seoul metropolitan area has expanded rapidly over the past few months. As of October 15 last year, restrictions were imposed throughout Seoul, as well as in twelve areas across Gyeonggi Province including Bundang, Sujeong, and Jungwon Districts in Seongnam, Yeongtong, Jangan, and Paldal Districts in Suwon, and Suji District in Yongin, designating them as both regulated areas and land transaction permit zones. This increased the total number of regulated areas to 37 nationwide. Later, on June 30 this year, Giheung District in Yongin, Dongtan District in Hwaseong, and Guri City were newly designated and put into effect, raising the number of regulated areas in Gyeonggi Province to 15, and to 40 nationwide.

Interestingly, every time regulations have been tightened, neighboring areas have seen a spillover benefit. Following the announcement of the October 15 measures last year, the number of transactions in non-regulated areas surged by 68.8%, rising from 6,926 cases prior to the announcement to 11,691 afterward. The regions with the largest increase in transactions at the time were Hwaseong City, Giheung District in Yongin, and Guri City. Coincidentally, Giheung in Yongin and Guri—both of which enjoyed these spillover benefits—were later incorporated as regulated areas themselves in June this year.

The same pattern repeated after Dongtan, Giheung, and Guri were designated. The price increase rate in Byeongjeom District, Hwaseong, rose from 0.16% before the regulations to 0.46% in the third week of August. In Gwonseon District, Suwon, the rate jumped from 0.25% to 0.58% in the fourth week of August. As of the first week of September, the increase in Gwonseon District (0.33%) was even higher than in heavily regulated Dongtan (0.22%).

Yeoju, located in the southeastern Gyeonggi region, stands out because it remains unregulated yet benefits from significant independent transportation advantages. The already-established Gyeonggang Line allows access to Pangyo, and once the Suseo–Gwangju Line opens, it is expected that travelers will be able to reach Seoul’s Suseo Station from Yeoju Station in just nine stops. There is also a planned review of the GTX-D commuter rail route, which means Yeoju will enjoy both the freedom from regulations and enhanced accessibility to Seoul.

These advantages have become evident in the real transaction market around Yeoju Station. According to the Ministry of Land, Infrastructure and Transport's real transaction price disclosure system, a 84㎡ unit in 'Yeoju Station Humanville Atrium' was sold for 314 million won (9th floor) in May 2024, but this year in May, the same size was sold for 510 million won (11th floor), reflecting an increase of about 196 million won, or roughly 62%, over two years. A 99㎡ unit in 'Yeoju Station Xi Heritage' was also traded for a record price of 693 million won (22nd floor) in May this year. In Yeoju City, it is estimated that about 75% of all residences are over 10 years old, suggesting significant pent-up demand for new branded apartment complexes.

A real estate industry official commented, "Every time regulations are expanded, the adjacent districts have repeatedly benefited from spillover effects," adding, "Yeoju, which is free from such regulations and additionally boasts independent transportation benefits such as the Gyeonggang Line and Suseo-Gwangju Line, fully qualifies as the next candidate to enjoy these advantages."

Against this backdrop, the first The Sharp branded complex in Yeoju, ‘The Sharp Yeoju Station The First’, is drawing attention. 'The Sharp Yeoju Station The First' will be located in Hongmun-dong (Hongmun 2 District Urban Development Zone) in Yeoju, Gyeonggi-do, featuring seven buildings with up to 29 floors above ground and two basement levels, comprising a total of 696 units. All units will be offered in the single 84㎡ size, available in A, B, and C types.

Not only is this the first The Sharp brand to be introduced in Yeoju, but its large complex scale is also a distinguishing characteristic in terms of supply.

The Sharp Yeoju Station The First consists solely of the highly preferred 84㎡ unit type for actual homebuyers, and the complex is arranged facing south with a focus on the four-bay plate-type floor plan. Depending on the type, alpha rooms and pantries have been added to maximize space utilization. If the balcony is enlarged, every unit will be equipped with glass railings for unobstructed views at no extra cost. In addition, a large-scale community center of about 3,900㎡, a smart wall pad, a smart fingerprint recognition door lock, and a smart facial recognition intercom system will be provided free of charge as part of the smart home and security system package. Around 1.4 parking spaces per household will also be available.

The site conditions are also a strong point. The southern area of Yeoju, where the complex is located, is undergoing active urban development and is emerging as a new residential belt, allowing residents to enjoy both the original city center and the new Yeoju Station area. In terms of transportation, residents will have easy access to major metropolitan districts such as Pangyo and Bundang via Yeoju Station on the Gyeonggang Line, and future expansion of public transit—including the planned Yeoju–Wonju double-track railway, the GTX-D line, and the Suseo–Gwangju line—will further improve accessibility.

The model home is located in Gyodong, Yeoju City, Gyeonggi Province.

This content was produced with the assistance of AI translation services.