Simmons Renovates Dogok and Gwangju Sinchang Stores

Upgrading Finishes and Lighting by Utilizing Existing Facilities

On October 2, Simmons announced that it had renovated its Dogok Store and Gwangju Sinchang Store.

Exterior view of the newly renovated Simmons Dogok Branch and Gwangju Sinchang Branch. Simmons

Simmons renewed the stores under a "retrofit" concept, improving the environment by changing elements such as finishing materials and fixtures while maintaining the basic structure and advantages of the existing spaces as much as possible. By utilizing existing facilities rather than a full-scale renovation, they minimized waste generated during the construction process.

Through this renovation, Simmons preserved the strengths of the original spaces while upgrading wall, ceiling, and floor finishes, replacing lighting, and making other selective enhancements to create a comfortable experience and reinforce Simmons’s signature sophisticated atmosphere.

The stores have been structured to offer a diverse range of products, including Simmons’s premium line "Beautyrest Black," the flagship mattress collection "Beautyrest," as well as bedding and furniture.

A Simmons representative stated, "We will continue to flexibly respond to the changing retail environment while maintaining the strengths and value of our existing spaces. Going forward, Simmons will provide the same unified, high-quality service and the best brand experience at every store nationwide."

This content was produced with the assistance of AI translation services.