KT Expands ‘Sajangiji’ Service to Support Small Businesses with AI Interviews and Marketing

Streamlining Recruitment with 'AI Interview'

New Marketing AI Service to Launch Next Month

KT announced on October 2 that it is introducing a new service utilizing artificial intelligence (AI) and digital services to help ease the management burden on small business owners.

KT Launches 'Sajangiji' Artificial Intelligence (AI) Service. Provided by KT

KT plans to upgrade its small business integrated platform, ‘Sajangiji’, beyond simple information provision and into an artificial intelligence transformation (AX) platform that supports actual management work. The company launched the ‘AI Interview’ service the previous day, and plans to introduce ‘Small Business Marketing AI’ at the end of next month.

The ‘AI Interview’ is a service that helps reduce the time and burden of staff recruitment interviews. Business owners can send an online interview link to applicants via KakaoTalk. Applicants then follow the instructions, answer AI-generated questions, and record an introduction video for submission. The AI analyzes their answers and provides a summary of key points. This allows business owners to avoid coordinating interview schedules with applicants. As the interview questions are also generated by AI, even small business owners without much recruitment experience can use the service easily.

The ‘Small Business Marketing AI’ is a service that analyzes store data and local commercial information to suggest marketing activities. It also assists with the creation and execution of promotional content, and supports performance analysis. KT will recruit trial participants until the 20th and will operate a three-week experiential program starting on the 26th. Participants will have access to key features, including marketing suggestions, content creation, and performance analysis. KT will incorporate feedback from the trial into the official service.

KT has also prepared shopping benefits to help small business owners with store operations. It opened an ‘Exclusive Small Business Zone’ in the shopping lounge within the KT Membership application, offering frequently used consumables and food materials for stores at reasonable prices. Customers of ‘Sajangiji’ can receive a 5,000 won discount coupon usable in the Exclusive Small Business Zone.

Jeongyeop Son, Senior Vice President and Head of Device Business Division at KT Customer Group, said, “Small business owners must handle many tasks on their own, from running stores and serving customers to recruiting employees and marketing, all of which require substantial time and effort,” and added, “We will continue to expand our AI-powered services so that ‘Sajangiji’ can become a practical management partner that helps reduce this workload for small business owners.”

This content was produced with the assistance of AI translation services.