S-Oil Unveils AI Content 'Jinjja Doili' for Armed Forces Day

Depicting Oil Refining Process with a Military Training Theme
Bringing Goo Doil Character to Life with AI Technology
Participating in the Ministry of National Defense’s 'Character Grand Integration' Campaign

S-Oil has released its new content, 'Jinjja Doili', themed around military training, to mark Armed Forces Day.

Still cut from the video 'Jinjja Doili'. S-Oil

On October 1, S-Oil announced that it released the video 'Jinjja Doili' through its official YouTube channel.

The video depicts the process of crude oil being transformed into 'quality oil' by drawing an analogy with military training. By re-writing the lyrics to the military song 'Real Man', it introduces the oil refining process and highlights the refining procedures and product quality.

Artificial intelligence (AI) technology was used in creating the content to express characters and scenes that would be difficult to portray through live-action filming.

S-Oil is continuing to produce content featuring its brand character 'Goo Doil'. From 2024 to 2025, the company delivered a message about reducing the use of disposable products through the 'Fueling Gloves GoodLOVES' campaign.

S-Oil also participated in the 'Armed Forces Day Character Grand Integration 1001 Project' led by the Ministry of National Defense. The campaign featured characters from public institutions, local governments, and companies dressed in military uniforms to support the armed forces, and S-Oil introduced its Goo Doil character in a soldier’s outfit.

This content was produced with the assistance of AI translation services.