Search Like You Speak... Kiwoom Securities Launches Conversational Integrated 'AI Search'

Available through the Integrated Search in HeroS#

On October 2, Kiwoom Securities announced the launch of an integrated conversational 'AI Search', which allows customers to simply ask questions in everyday language through the search bar and immediately receive guidance to the required menus, market quotes, and consultation services.

This service can be accessed by tapping the 'AI' tab on the integrated search results screen within the Kiwoom Securities app, 'HeroS#'. Even if users do not know the exact menu name, a single question will direct them to the desired function.

If users type in their inquiries or tasks they wish to handle using natural language in the integrated search, AI Search will interpret the meaning of the question and guide them to the relevant menus and information. Depending on the type of question, it will also connect users to the appropriate service.

Within the AI Search, multiple AI assistants (agents) are designated to handle tasks such as menu navigation, market quote queries, and consultation connections. When a question is received, a coordinating AI selects the appropriate assistant for the nature of that question. For example, if a customer asks a question in conversational language such as "Where can I see overseas transaction history?", the AI will immediately guide them to the menu where they can check overseas stock trading history.

If users inquire about menu locations or stock quotes, the necessary screens and information will be displayed right away. Questions regarding work procedures are transferred to the AI Work Chatbot, while inquiries about investment information or financial products are connected to the AI Investment Chatbot.

Information about stocks of interest is also available. If a user enters 'S Electronics', they can instantly view the current price and rate of change. If multiple stocks are entered simultaneously, their information can be compared on a single screen.

In AI Search, Kiwoom Securities’ mascot 'Kiwooma' handles the guidance. Customers can verify information and continue their questions in a conversational manner as if speaking with Kiwooma.

A representative from Kiwoom Securities stated, "The key to this launch is that by combining conversational AI with the existing integrated search, customers are able to find the necessary information and services through questions even without knowing specific menu names," and added, "We will develop the service further so that it connects not just to search results but also to customers’ next steps, and we plan to improve it so that responses from both work and investment chatbots can be checked on a single screen going forward."

This content was produced with the assistance of AI translation services.