Cinematic Narrative of Challenge: The “Movietized” Approach

Korea N Company Group announced that it will release the motorsports documentary "The First 4," which captures the "Nürburgring 24 Hours" challenge of the racing team Korea Competition, on October 2, 2026.


The Korea N Company Group announced on the 2nd that it will release the motorsports documentary "The First 4," which chronicles the 'Korea Competition' racing team's challenge at the 'Nürburgring 24 Hours.' Korea N Company Group

The Korea N Company Group announced on the 2nd that it will release the motorsports documentary "The First 4," which chronicles the 'Korea Competition' racing team's challenge at the 'Nürburgring 24 Hours.' Korea N Company Group

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The group has continued the "The First" series, from seasons 1 to 3, on over-the-top (OTT) platforms, marking the first time for a Korean tire company to do so in 2024.


Unlike the previous documentaries, which were composed of several episodes, the latest film has been produced as a single feature. Adopting a “movietized” style that adds cinematic touches to the narrative of Korea Competition’s challenge, it enhances viewers’ immersion.


The film depicts a continuous narrative of crisis, choice, and overcoming obstacles in the Nürburgring 24 Hours, vividly capturing the tension and moments of challenge at the racetrack. Centered around the value of "trust and safety," it also highlights the technology of its core affiliate, Hankook Tire & Technology Co., Ltd. (Hankook Tire).


The Nürburgring 24 Hours is one of the world’s top endurance races, where competitors race for 24 hours on a track about 25 kilometers long with over 170 corners, steep elevation changes, and unpredictable weather conditions.


In its third appearance this year, Korea Competition successfully finished for a third consecutive year. The team’s entry, a Porsche 992 GT3 R, was equipped with Hankook Tire’s high-performance racing tire "Ventus," which delivered stable grip and durability even in extreme driving conditions.


"The First 4" will be released simultaneously on Hankook Tire’s domestic and global YouTube channels as well as the OTT platform Tving.



A Korea N Company Group representative stated, “We have continued to invest in motorsports by supporting Korea Competition’s participation in global racing events,” adding, “Driving data accumulated on extreme racetracks is being utilized in high-performance tire research and development.”


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