[Today’s New Release] "Rich Fruit Flavor and Deep Taste"... Lotte Chilsung Launches 'Chilsung Cider RICH'

Launching Two Flavors: Peach and Grape

Lotte Chilsung Beverage is launching a new line of fruit juice carbonated drinks that let consumers enjoy rich fruit flavors and a deep, intense taste. This product was developed to provide a new alternative for consumers who want more pronounced fruit flavors in their carbonated drinks than what existing products typically provide.

According to Lotte Chilsung Beverage on October 2, the company decided to introduce "Chilsung Cider RICH" after a consumer survey by the market research firm Opensurvey revealed that customers showed a strong preference for high-pulp carbonated drinks with the authentic flavor and intense taste of real fruit, in line with changing beverage trends.

Chilsung Cider RICH features a juice content raised to 20%, allowing consumers to enjoy the rich taste of fruit and the refreshing sensation of carbonation at once. The product name, "RICH," stands for "premium quality that captures the authentic and intense flavor of fruit juice," helping consumers easily and intuitively understand the distinctive qualities of the drink.

This new product will be available in two flavors, peach and grape, and will be released only in 500mL PET bottles. It can be found at Chilsungmall, Lotte Chilsung Beverage's official online store, as well as other online retailers, hypermarkets, and convenience stores nationwide.

The Chilsung Cider lineup includes the original "Chilsung Cider" for a classic taste, "Chilsung Cider RICH Peach" and "Chilsung Cider RICH Grape" for fruit-infused options, and "Chilsung Cider Zero," "Chilsung Cider Zero Lime," and "Chilsung Cider Zero Yuja" for a zero-calorie, guilt-free alternative, offering a wide variety of flavors and aromas to expand consumer choices.

This content was produced with the assistance of AI translation services.