Galleria Targets International Shoppers for China’s National Day... K-Content and Luxury All in One Place

"Luxury Hall in Seoul" Runs at the Seoul Luxury Pavilion Until October 7

First Offline Pop-Up for "Guksae Keycap Keyring"

Galleria Department Store announced on October 2 that it will host the global promotion "Luxury Hall in Seoul" at the Seoul Luxury Pavilion until October 7 in celebration of China’s National Day holiday. This is the second event this year, following the one held last April, and it provides international tourists with K-content, shopping benefits, and premium services.

The event will showcase contemporary reinterpretations of traditional culture, including the first offline pop-up for the National Museum of Korea’s official goods brand MU:DS with the "Guksae Keycap Keyring Set," as well as golden Silla keycaps and Jinmyosu keycap keyrings.

Poster for the 'Luxury Hall in Seoul' event held at Seoul Luxury Pavilion. Galleria

There will also be pop-ups from domestic designer brands such as Juntekim Artisanal and Songzio, along with K-fashion and beauty content from brands like Heroes of Korea, a fragrance brand inspired by historical Korean figures, and Glow, a lifestyle beauty brand. Lifestyle brands reflecting Korean sensibility, such as Bean Collection for traditional handicraft homeware and bedding, and Gamicraft, a ceramics brand, will also participate.

The Gourmet 494 food hall will introduce traditional foods such as tteok (Korean rice cakes) and gomtang (beef bone soup), while the wine specialty store Vino 494 will offer selected Korean traditional liquors at discounted prices. Galleria’s own brand products, including gim (seaweed), sesame oil, and perilla oil, will also be available at special discounted prices.

Benefits for international customers have been enhanced. New sign-ups for the global membership will receive discount coupons and drink vouchers, while customers who make purchases of 500,000 won or more during the promotion will be given gift certificates equivalent to 7% of the purchase amount. Alipay Plus users will receive an instant discount of 100,000 won and preferential exchange rates when making purchases over 3 million won.

Global VIP customers will be offered the opportunity to use the Personal Shopper Room (PSR) for personalized shopping services, and high-spending customers will have access to one-on-one makeup services in collaboration with Jennyhouse.

A representative from Hanwha Galleria stated, "We have prepared this event so that international customers can enjoy unique Korean content and a special shopping experience at our Luxury Pavilion for China’s National Day. We will continue to introduce differentiated content and services for international customers in the future."

This content was produced with the assistance of AI translation services.