[New Product of the Day] "Low-Sugar Yet Still Sweet"… Ottogi's 'Light & Joy Low-Sugar Juk'

Launch of Pumpkin and Whole Red Bean Juk

Ottogi is launching a new low-sugar juk (Korean porridge) aimed at consumers seeking a healthy diet and convenient meal options. This new product reflects the growing number of consumers looking for foods with reduced sugar and calorie content, as interest in blood sugar management and weight control has been increasing recently.

On October 2, Ottogi announced the release of two types of “Light & Joy Low-Sugar Juk” (Pumpkin Juk and Whole Red Bean Juk). These varieties, which generally have higher sugar and calorie content compared to ordinary juk products, have been developed as low-sugar options.

The Light & Joy Low-Sugar Juk stands out by lowering the sugar content while preserving the natural sweetness of pumpkin and red beans. The low-sugar pumpkin juk enhances the sweet flavor of pumpkin by increasing the proportion of both pumpkin and matured pumpkin, and the low-sugar whole red bean juk brings out the rich flavor unique to red bean porridge by boosting the amount of whole red beans and chestnuts.

In addition, compared to the average of the top three products in the market, the low-sugar pumpkin juk contains 54% less sugar, and the low-sugar whole red bean juk contains 48% less sugar, easing concerns about sugar intake. The products are also designed to be low in calories and smaller in portion size. Each low-sugar pumpkin juk contains 120 kcal, and each low-sugar whole red bean juk contains 190 kcal, making them convenient as a light meal replacement or dessert. The smaller size compared to existing container juk products allows consumers to enjoy just the right amount as needed.

Ease of preparation has also been improved. The porridge can be cooked quickly in the microwave (700W) for 1 minute and 30 seconds, and each package contains a spoon, making it easy to enjoy at home, the office, or a variety of locations.

This content was produced with the assistance of AI translation services.