Seocho District's 'Cleaning Parade' Goes Viral Again This Year... Video Surpasses 3 Million Views

Finale of the Seripul Music Festival

Seocho District in Seoul (headed by District Mayor Jun Sungsoo) has once again drawn attention this year with the final program of its "2026 Seoripul Music Festival," the "Seoripul Cleaning Parade," which was held on Banpodaero from September 19 to 20.

On the night of the 20th of last month, at Banpodaero, the 'Seoripul Cleaning Parade' joined the Seoripul Music Festival venue for a cleaning event, where environmental officers, Seoripul Mobile Unit motorcycles, small cleaning vehicles, and water sprinklers mobilized in full force to perform a return to normal life. Provided by Seocho District.

The cleaning parade is a program in which environmental officers stage a parade while cleaning up the festival grounds after the event. After last year’s YouTube Shorts video, produced by the district, went viral with 6 million views, the event was expanded this year to allow direct participation by local residents, making it an official program.

According to Seocho District as of October 2, a total of 112 people participated in this year’s parade, including environmental officers, water sprinkler truck drivers, and 32 residents recruited in advance as a participant group. Along with them, five water sprinkler trucks, twenty Seoripul Mobile Unit motorcycles, and three small cleaning vehicles traversed the streets of Banpodaero.

This year, broadcasters also took notice. TJB, a network covering the Daejeon, Sejong, and Chungnam regions, saw the district’s Instagram Reels video and requested a phone interview, later creating a subtitled news segment. As of 6 p.m. on October 1, the video had surpassed 2.3 million views on YouTube, while the district’s Instagram Reels recorded over 1 million views, bringing the combined total over 3 million.

Viewer reactions in the comments have also been enthusiastic. Comments such as “The phrase ‘dignity of the city’ really resonates,” “A wonderful and meaningful finale, I hope it spreads nationwide,” “The planner is truly a genius. Kudos to everyone who pitched the idea and approved it,” and “This is how tax money should be used” have continued to offer encouragement for the warm message conveyed by the cleaning parade.

The district explained that this year’s festival drew 280,000 visitors. With 32 residents joining the parade, the meaning of the event expanded from a “festival cleaned up by others” to a “festival wrapped up together by the community.”

District Mayor Jun Sungsoo stated, “Last year’s cleaning parade offered an unexpected delight to citizens, but this year’s event enhanced its meaning by allowing residents to directly participate in creating the festival from beginning to end.” He added, “I hope the act of cleaning up and returning to daily life after the festival will establish itself as a cultural hallmark of urban dignity.”

TJB NEWS captured. Provided by Seocho District.

This content was produced with the assistance of AI translation services.