Poland Fills G-STAR with Embassy and CDPR… “Focusing on Overseas Collaboration”
CDPR Introduces User Exhibition Space for the First Time
G-STAR Organizing Committee: "Striving to Strengthen International Promotion"
The leading Polish game developer CD Projekt RED (CDPR), famous for its globally acclaimed mega-hit series, 'The Witcher,' and the Embassy of Poland in Korea are gearing up for a major appearance at G-STAR 2026, broadening the horizon for content collaboration between Korea and Poland.
According to the game industry on October 1st, CDPR will, for the first time at G-STAR, prepare an exhibition space for users and directly interact with its fans. This is an unprecedented move compared to previous years, when CDPR mainly attended G-STAR by speaking at the official conference, G-CON, or by focusing on offline events. In 2024, key developers from CDPR participated in G-CON, delivering lectures on the large-scale system upgrades and open-world design stories of 'Cyberpunk 2077,' which received a great response. This year as well, Story Director (Vice President) Marcin Blacha and Narrative Director Philipp Weber will speak at the event.
One of the main factors behind CDPR's active expansion into the Korean market is the full-scale development of its next title, 'The Witcher 4.' Given its worldwide fanbase, the company aims to proactively expand touchpoints with Korean users and raise expectations. The release is scheduled for 2028. Prior to that, the third official expansion pack for the series, 'The Witcher 3: Wild Hunt – Songs of the Past,' will be unveiled next year, twelve years after the launch of the main game. At this year's G-STAR, visitors can watch gameplay footage of the Korean voiceover version of this expansion pack. CDPR will also present a variety of on-site programs, such as a special demo of the recently released remaster of 'The Witcher 3: Wild Hunt' and 'Cyberpunk 2077,' which has surpassed 40 million units in cumulative sales.
Support from the Polish government is also being strengthened. The Embassy of Poland in Korea, in cooperation with the European Games Developer Federation (EGDF), will set up a separate joint exhibition space, 'G-STAR Indie Showcase 2.0: Galaxy.' Here, they will introduce a host of promising Polish indie developers and games to the Korean market. While Korea and Poland have continued a strategic partnership in defense and the economy, cooperation is now expanding into content areas such as games. Previously, in 2018, the Polish Embassy in Korea opened the first joint booth at the G-STAR B2B exhibition hall, sparking exchange in the game industry between the two countries.
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The G-STAR organizing committee stated, "We are maintaining close cooperation with Poland and making significant efforts to build partnerships with overseas organizations and exhibitions to strengthen international promotion of G-STAR." The committee has established exhibition partnerships with the Taipei Game Show, Tokyo Game Show, and Brazil Game Show, and collaborates with the United States' DICE and Gamescom as conference partners. In addition to CDPR, Japan's Koei Tecmo and Sega, and China's NetEase Games and HoYoverse will also operate experiential spaces at G-STAR.
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