Isaac Toast Sauce Named Number One Bestselling Product at Incheon Airport Duty Free

Isaac Toast’s signature sauce has claimed the number one spot among bestsellers on the Incheon Airport duty-free shopping platform, AIRSTAR Duty Free. Known for delivering sweet enjoyment to everyday life, Isaac Toast’s sauce attracted global customers’ attention to reach the top overall ranking among all products on the AIRSTAR Duty Free platform.

Isaac Toast has recently been expanding its overseas efforts to raise brand and product awareness. In addition to introducing products through KCON and HMV pop-ups in Japan, the company has showcased its signature sauce and fruit jams at the Omotesando pop-up store in Tokyo and the K-Food Promotional Booth for the Aichi-Nagoya Asian Games. The opportunity for international customers to directly experience the brand and its products on-site is believed to have played a positive role in driving increased interest.

Following the direct introduction of the sauce at local pop-ups and K-Food promotional booths in Japan, Isaac Toast is expanding the avenues for international customers to access its products by also making them available through the duty-free channel.

An Isaac Toast representative explained that, along with ongoing efforts to meet customers directly at overseas sites, the company has now achieved the top overall spot on the duty-free platform after previously making it into the TOP 8. The representative added that Isaac Toast will continue to promote its products and brand through a variety of global activities, stating, “We will keep expanding our touchpoints with international customers.”

This first-place achievement follows the previous inclusion of Isaac Toast’s sauce in the AIRSTAR Duty Free “Best Product TOP 8.” At that time, the sauce was the only food item selected among popular duty-free products, including cosmetics and fashion, and now, by rising to the number one overall position, its popularity has reached a new high.

Isaac Toast’s sauce is currently an exclusive duty-free product available only at Shinsegae Duty Free. Even though it is sold through a single distributor without expanding additional channels, it has managed to secure the top spot on the AIRSTAR Duty Free platform, reaffirming the high level of interest and demand.

Meanwhile, Isaac Toast is running a social contribution campaign called “Sauce with You” in connection with product sales. For every bottle of sauce sold, 100 won is set aside to help provide meals for children at risk of food insecurity, thus continuing a tradition of sharing through its products.

This content was produced with the assistance of AI translation services.