Kia Sells 281,000 Vehicles Globally in September... Achieves Highest-Ever Third-Quarter Sales
840,000 Vehicles Sold in the Third Quarter
Kia announced on the 1st that it sold a total of 281,984 vehicles in September, including 45,705 units in Korea, 235,457 units overseas, and 822 special vehicles. This figure represents an increase of 5.1% compared to the same period last year.
Compared to the same period last year, domestic sales decreased by 6.7%, while overseas sales increased by 7.5%. The Sportage was the best-selling model with 51,884 units sold, followed by the Seltos with 37,950 units and the Sorento with 21,115 units.
The Sorento was the best-selling vehicle in Korea last month, with 6,957 units sold. Among passenger cars, the Ray sold 4,230 units, the K5 sold 2,916 units, and the Morning sold 2,522 units, bringing the total number of passenger cars sold to 11,961 units.
For recreational vehicles (RVs), following the Sorento, 5,497 units of the Sportage, 5,422 units of the Seltos, and 5,286 units of the Carnival were sold, totaling 29,403 units. For commercial vehicles, 2,347 units of the Bongo Ⅲ and 1,888 units of the PV5 were sold, amounting to 4,341 units in total.
Regarding overseas performance, the Sportage was the best-selling model with 46,387 units sold, followed by the Seltos with 32,528 units, and the K4 with 15,659 units.
A total of 822 special vehicles were sold: 258 units in Korea and 564 units overseas.
Since Kia began selling cars in 1962, the company achieved its highest-ever third-quarter global sales performance.
During the third quarter, Kia sold a total of 846,764 vehicles, including 140,522 units in Korea, 703,494 units overseas, and 2,748 special vehicles. The previous record for third-quarter sales was in 2025, with 785,137 units sold, including 137,519 units in Korea, 646,118 units overseas, and 1,500 special vehicles.
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A Kia official stated, “We achieved record-high third-quarter sales results by maintaining strong sales through differentiated sales strategies tailored to the demand for electrified vehicles in each overseas region. In the fourth quarter, we will continue to drive sales momentum by focusing on electrified vehicles, including hybrids in the United States and electric vehicles in Europe.”
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