Daesun Distilling Company Invests 1.7 Billion Won Over 8 Years... Continues as Official Sponsor of Busan Rock Festival This Year
Continued Support for Local Events Including the Busan Fireworks Festival
Brand Booth and "Daesun Bar" Set Up at Samnak Ecological Park
Daesun Distilling Company, which has sponsored the Busan International Rock Festival, Busan's representative music festival, for eight consecutive years, is continuing its support again this year.
On October 1, Daesun Distilling Company announced that it will participate as an official sponsor of the "2025 Busan International Rock Festival," which will take place over three days from October 2 to October 4 at Samnak Ecological Park in Sasang-gu, Busan.
Daesun Distilling Company has sponsored the Busan International Rock Festival every year since signing an annual sponsorship agreement with the Busan Festival Organizing Committee in 2019. This marks the eighth year. The accumulated sponsorship amount has surpassed 1.7 billion won.
The company has also consistently supported other local events in Busan. It has sponsored the Busan Fireworks Festival for 21 consecutive years and continues to support other major regional events such as the Busan Port Festival.
In the field of sports as well, Daesun Distilling Company has sponsored various tournaments held in Busan, including the Busan Football Association Cup, the Suyeong-gu Mayor's National SUP Championship, the High School Choi Dongwon Award, and LIV Golf Korea.
At this year’s Busan International Rock Festival, Daesun Distilling Company will also operate a space to engage directly with the audience. The company will set up a brand promotion booth and a pop-up lounge called "DAESUN BAR."
Hongseong Choi, CEO of Daesun Distilling Company, stated, "We are proud to accompany the Busan International Rock Festival, Korea's representative festival, as an official partner for eight consecutive years. As Busan's only locally-rooted liquor company, we ask for the continued support and interest of citizens so that we can further contribute to the development of local culture and arts."
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Launched in 2000, the Busan International Rock Festival is the longest-running rock music festival in Korea. Last year, approximately 75,000 domestic and international visitors attended. This year, 99 teams from Korea and abroad, including Avenged Sevenfold, Megadeth, and The Libertines, will take the stage.
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