'Mardi Mercredi' Launches First Unisex Line... Seventeen’s Jeonghan Named Global Ambassador

Dosan Pop-up Store and Seongsu Location Opening on October 8

Expanding Product Lineup From Women-Focused to Include Men

Global lifestyle company PeacePeace Studio announced on October 1 that its fashion brand 'Mardi Mercredi' will launch its first unisex line. Jeonghan of the boy idol group Seventeen has been selected as the brand’s first male ambassador and global ambassador, and will introduce the new line.

Seventeen's Jeonghan, Global Ambassador of 'Mardi Mercredi' / Photo by PeacePeace Studio

PeacePeace Studio has primarily grown with a focus on female customers, but continued requests for an expanded range for men led the company to prepare a product lineup that can be worn regardless of gender. With this launch, the company aims to attract new customer demand and expand its sales base.

Selecting Seventeen's Jeonghan, who boasts a global fandom, as global ambassador is a key strategy to promote this expansion both in Korea and overseas. The company plans to build connections with male customers and raise brand awareness abroad by launching new products and global ambassador activities simultaneously.

The unisex line will debut simultaneously at the Dosan pop-up store and Seongsu location on October 8. The Dosan pop-up store, established to commemorate Jeonghan’s appointment as ambassador, operates by advance reservation. Reservations can be made starting at 9 a.m. on October 1 via Naver Place.

Official sales will begin on the official online store from October 12. To celebrate the launch of the new line, a 10% discount promotion will be offered online, while offline stores will hold a complimentary gift event for purchasing customers.

Park Hwamok, founder and CEO, and Lee Suhyeon, director of Mardi Mercredi, said, “We believe Jeonghan’s fashionable and sophisticated image aligns well with the unisex line that Mardi Mercredi is introducing, so we decided to work with him as our first male ambassador,” adding, “With the launch of this unisex line, we plan to continuously broaden our product range so that anyone can enjoy Mardi Mercredi’s style regardless of gender.”

Meanwhile, PeacePeace Studio held a global order event at its Seoul headquarters on September 21-22, where it unveiled over 370 new Mardi Mercredi items for the Spring/Summer 2027 season.

This content was produced with the assistance of AI translation services.