Experience Mattresses Such as Royal Ace, TANGO, and NOVELLA

Ace Bed announced on October 1 that it has newly opened the large-scale premium experiential store, 'Ace Square Yeonsinnae Branch.'


Ace Square Yeonsinnae Branch. Ace Bed

Ace Square Yeonsinnae Branch. Ace Bed

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The Ace Square Yeonsinnae Branch is located in Daejo-dong, Eunpyeong-gu, Seoul, occupying floors 1 to 5 above ground with a total area of 242 pyeong (800 square meters). Visitors can explore and experience a diverse range of Ace Bed products first-hand in a spacious and comfortable environment.


The new store features a large mattress experience zone where customers can directly compare and select mattresses that suit their body types and sleeping habits.


Customers can comfortably and freely browse the premium mattress lineup, including the 'Royal Ace' series, which represents the pinnacle of Ace Bed's technological innovation. The store is equipped with adjustable lighting, allowing visitors to carefully compare mattresses in an environment similar to a real bedroom.


The store offers themed zones on each floor, where a variety of Ace Bed products tailored to different lifestyles and preferences are displayed. These include the new TV commercial product 'TANGO' with a semi-classic design, 'LINEA-II,' which creates a hotel ambiance with wainscoting, and 'NOVELLA,' the best-selling model for newlyweds.


There are also premium furniture experience spaces, such as a dedicated zone for ACE HERITZ, Ace Bed's high-end mattress brand, as well as a space for the Norwegian brand 'Stressless' by Ekornes.


To celebrate the opening of the Yeonsinnae Branch, Ace Bed is offering purchase benefits. Gift items such as luxury bedding sets will be provided to customers while supplies last. A range of gifts based on purchase amount is available when joining special memberships such as 'Ace Wedding Members,' which targets newlyweds and engaged couples. Additional benefits include linking purchases with LG Electronics Best Shop promotions and Naver Pay point accumulation for payments.



An Ace Bed representative commented, “Ace Square Yeonsinnae Branch is a premium experiential store designed so that customers can directly compare various beds and mattresses in a key commercial area in northwest Seoul. We hope visitors will have a more comfortable experience and find the ideal bed that best fits their body type and lifestyle at our new store.”


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