Kakao Membership Unveiled: Earn Points and Access Content for 4,900 Won a Month

Earn Up to 5% Shopping Points and 2% KakaoPay Points

Choose Between Emoticon Plus or 130GB TokCloud

Receive Monthly Kakao Page Cash and Melon Streaming Discounts

First-Time Members Get One-Time Stock Worth 4,900 Won and Melon Cash

#On October 1, as soon as Kakao launched its first integrated membership, "Kakao Membership," in beta service form, Mr. A used KakaoTalk Gift to present fruit worth 50,000 won to a friend celebrating their birthday. He earned 2,500 shopping points and 500 KakaoPay points. In the evening, he plans to pay 100,000 won at a restaurant using KakaoPay Money and receive 2,000 KakaoPay points as a reward. Additionally, he is now able to use the Emoticon Plus service, which he previously paid 3,900 won per month to use, for free.

Kakao's "Kakao Membership," launched on October 1, is its first integrated membership that connects a wide range of Kakao services—including Gift, Talk Deal, KakaoPay, Melon, KakaoPage, Emoticons, Talk Cloud, Non-life Insurance, and Securities—to offer subscribers exclusive benefits. The monthly subscription fee is set at 4,900 won.

Kakao's first integrated membership service, 'Kakao Membership,' was launched in beta service form on the 1st. Kakao

First, membership subscribers are offered benefits in the form of point accumulation. Point rewards are divided into shopping points (KakaoTalk Gift and Talk Deal) and KakaoPay points (KakaoPay). For shopping points, users earn up to 5% of the payment amount on purchases made through Gift and Talk Deal, regardless of payment method, with a monthly cap of 20,000 points. For the first 10,000 points accumulated, 5% of the payment amount is rewarded, and for amounts beyond this, 0.5% is rewarded.

KakaoPay points are earned at a rate of 0.5% to 1% when payments in Gift and Talk Deal are made via KakaoPay Money. When users pay with KakaoPay Money on Gift or Talk Deal, they receive both shopping points and KakaoPay points. At offline KakaoPay partner stores, such as convenience stores and cafes, payments with KakaoPay Money earn 0.5% to 2% in KakaoPay points. Users can accumulate up to 50,000 KakaoPay points per month. These points can be used not only for Kakao services such as Gift and Talk Deal, but also at offline KakaoPay partners like convenience stores and cafes. However, shopping points can only be used within KakaoTalk Gift and Talk Deal.

Regarding content benefits, subscribers may choose between the 3,900-won-value "Emoticon Plus" or "Talk Cloud" service. Other practical monthly perks include ▲2,000 KakaoPage cash ▲up to 4,900 won in cashback on domestic stock sales fees via KakaoPay Securities ▲eligibility for KakaoPay Non-life Insurance's smartphone screen damage insurance ▲and a 1,600 won discount on Melon Streaming Lite subscriptions.

In addition, new members will receive a one-time welcome benefit, which includes ▲a random allotment of domestic stocks worth 4,900 won in their KakaoPay Securities account ▲and 6,000 won worth of Melon cash. Members under 19 will receive a 5,000 won Olive Young coupon instead of domestic stocks.

Kakao Membership can be joined via an open notification message sent to KakaoTalk channel friends or through the settings menu. Initially, a limited number of users will be able to sign up on a first-come, first-served basis, and availability will be gradually expanded. Minkyu Kim, Performance Leader at Kakao, stated, "Kakao Membership brings together benefits in subscription, shopping, content, and practical rewards to meet diverse user needs in daily life. We plan to continue expanding the benefits by integrating with more services and to deliver unique, high-value experiences that can only be enjoyed through Kakao Membership."

This content was produced with the assistance of AI translation services.