Mirae Asset Launches Major Overhaul of MTS, Begins Anew as Integrated Investment Platform 'MAPS'

The Mobile Trading System Rebranded from 'M-STOCK' to 'MAPS'

Mobile Trading System (MTS) 'MAPS' Interface of Mirae Asset Securities

Mirae Asset Securities announced on October 1 that it is rebranding its Mobile Trading System (MTS) from 'M-STOCK' to 'MAPS,' marking a new beginning as an integrated investment platform.

The Mobile Trading System Rebranded from 'M-STOCK' to 'MAPS'

This overhaul goes beyond a simple app name change; it is a strategic brand transformation aimed at implementing Mirae Asset Group's mid- to long-term vision, 'Mirae Asset 3.0,' within the mobile environment. Existing M-STOCK customers can access MAPS via an app update, without the need to install a separate application.

MAPS stands for 'Mirae Asset Portfolio Service' and is designed as a portfolio-focused investment platform where clients can view their asset status at a glance, review investment directions, and take action. Following its deployment at the Hong Kong branch in June, MAPS has now been launched in the Korean market as the second location.

The name 'MAPS' embodies Mirae Asset’s philosophy of asset management. In the early days of the company, specialists who supported customers with asset allocation and portfolio management tailored to their investment objectives and risk tolerance were called MAPS. This new MAPS extends the philosophy of Mirae Asset Securities into the digital realm, implementing it as a platform in the customer's hands.

Mirae Asset Securities designed MAPS not just as a traditional MTS focused on market quotes and order placements, but as a platform where customers can understand market trends, analyze their own portfolios, and make informed investment decisions.

To that end, the home screen is structured around 'Discovery' and 'My Investments.' The 'Discovery' section allows users to easily access vital information such as market trends, key indices, leading stocks, ETFs, and financial products. Notably, an AI service called 'MarketNow' has been launched, providing a one-sentence summary of intraday market movements at two-hour intervals. In the 'My Investments' section, clients can check asset status, review their holdings, and assess their portfolio along with related information.

The quotes screen has also been redesigned for greater clarity. It now offers simple charts for quickly analyzing market trends, with the layout reorganized around frequently used tabs to improve accessibility to key information for investment decisions.

A new digital asset menu has been introduced as well. It includes 'Market' for digital asset market information and price quotes, and 'Insight' for introductions to future financial industries, explanations of blockchain technology, and professional research reports. The objective is to transform the app into an integrated investment platform supporting both traditional and digital assets, encouraging users to view digital assets not just as tradeable instruments, but as a new asset class from a portfolio management perspective.

Investment information services have also been enhanced. For example, users can now access data on US unlisted stocks such as those on NASDAQ Private Market (NPM), offering information not only on listed equities but also on global innovative companies. Previously, Mirae Asset Securities also revamped its 'MY Assets' service for an integrated view of customers' various holdings, and launched 'InvestmentNOW,' a service centering investment information around users' holdings and watchlists.

AI Integration in MAPS to Develop Agentic Asset Management

Mirae Asset Securities highlighted plans to establish an 'AI Everywhere' environment in MAPS, where AI operates constantly throughout the client’s investment journey, and ultimately develop this into 'Agentic WM' (Wealth Management) — a proactive asset management framework.

Currently, the platform offers 'AI Issue Check,' which analyzes issues concerning sharp price movements; 'AI Business Summary,' which summarizes company operations; and 'AI Investment Brief,' which compiles relevant information on clients' holdings. The newly upgraded MAPS also introduces 'MarketNow,' a real-time AI-based market summary service.

In the medium- to long-term, the aim is to move toward 'Agentic WM.' Whereas traditional AI is limited to summarizing information and proposing alternatives, Agentic WM will allow AI to independently detect market changes and suggest investment actions based on the customer’s goals and constraints. The core concept is that, even if the customer is not actively using the app, a dedicated AI agent and a professional advisor jointly manage the customer’s assets under the principle that crucial investment decisions and executions remain under customer control.

With AI-based active asset management and integrated support for both traditional and digital assets, Mirae Asset Securities envisions creating a model that surpasses even the innovation represented by 'Robinhood' — a disruptor in the US investment market paradigm.

A Mirae Asset Securities representative stated, "MAPS is the starting point for implementing our principle that 'our success is built on our clients’ success,' in new ways suited for the AI era. Under the vision that 'your assets will work while you sleep,' we will gradually implement AI Everywhere and Agentic WM, evolving MAPS into a sustainable global investment platform that unifies traditional and digital assets."

This content was produced with the assistance of AI translation services.