CJ CheilJedang: "Bibigo Gimbap Sales in U.S. Grow 59% This Year"
Expanded to 10 Mainstream Distribution Channels
On October 1, CJ CheilJedang announced that sales of Bibigo gimbap have seen significant growth in the U.S. market, and the company will accelerate efforts to target the mainstream market.
CJ CheilJedang reported that sales of Bibigo gimbap in the U.S. market from January to July this year increased by 59% compared to the same period last year. After Bibigo gimbap entered major U.S. retailer Kroger in December 2024, sales outlets have expanded this year to include Albertsons, Food Lion, Cub, Meijer, and other retailers, bringing the total number of mainstream distribution channels to 10. As a result, the number of stores in the U.S. selling Bibigo gimbap has reached 4,734, up 145% from last year’s 1,924 stores.
CJ CheilJedang announced on the 1st that from January to July this year, sales of Bibigo Gimbap in the U.S. market increased by 59% compared to the same period last year. Provided by CJ CheilJedang
View original imageCJ CheilJedang regards the U.S. as a core market for Bibigo gimbap, taking into account the growing popularity of K-Food, and will strengthen marketing activities to boost brand awareness and consumer experience. The company plans to continue expanding mainstream distribution channels in the U.S. while also enhancing consumer engagement through digital content and collaborations with local creators. In addition to the two flavors currently available in the U.S.—‘Bulgogi’ and ‘Spicy Bulgogi’—the product portfolio will be further expanded.
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A CJ CheilJedang representative stated, "Interest in K-Food is high in the United States, and there is a developed culture of convenient meals, making the market highly promising for gimbap." The representative added, "We will continue to strengthen our mainstream distribution network and local consumer marketing, with the aim of establishing Bibigo gimbap as a leading K-Food enjoyed daily by American consumers."
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