"Window Scenery Becomes a Fairytale"... Hyundai Motor Unveils Next-Generation Connect App Ideas
Pleos Connect App Idea Contest
On September 30, Hyundai Motor Company announced that it had unveiled the winning idea of the "Pleos Connect App Idea Contest" at the Casper Studio in Busan, Busan Metropolitan City, and awarded the proposer with a one-year usage voucher for "The All-New Avante."
The grand prize was awarded to Jung Ideun's "Window Fairytale." The idea uses the vehicle's location information and generative artificial intelligence (AI) to provide stories and quizzes tailored to the travel route and regional characteristics, offering a new mobility experience that children and guardians can enjoy together while traveling.
Jung said, "I came up with the idea while thinking about ways children could naturally experience the scenery and stories outside the window, instead of focusing solely on their smartphones during long journeys." Jung added, "I wanted to make the act of traveling itself an enjoyable experience through the use of Pleos Connect and generative AI."
Hyundai Motor Company selected 16 ideas as outstanding entries and plans to evaluate the potential for actual service development and consider whether to launch them, with the intention of showcasing them at next year's Seoul Mobility Show.
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An official at Hyundai Motor Company said, "We were able to identify both the future mobility experiences envisioned by our customers and new possibilities for Pleos Connect," and continued, "We will actively incorporate customer ideas to provide richer and more differentiated digital mobility services."
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