Bithumb Ranks First in KCSI Virtual Asset Exchange Category for Second Consecutive Year

Bithumb, a virtual asset exchange, has achieved first place for the second consecutive year in the Virtual Asset Exchange category within the financial sector of the '2026 Korea Customer Satisfaction Index (KCSI)' survey conducted by Korea Management Association Consulting (KMAC).

Cryptocurrency exchange Bithumb, ranked first in the virtual asset exchange category in the '2026 Korea Industry Customer Satisfaction Index (KCSI)' survey conducted by Korea Management Association Consulting (KMAC), is commemorated in a photo by Jae-won Lee, CEO of Bithumb. Bithumb

On October 1, Bithumb announced that it ranked first in the Virtual Asset Exchange category within the financial sector of the 2026 KCSI survey. The KCSI serves as Korea’s leading indicator of customer satisfaction, comprehensively evaluating customer satisfaction levels for products and services across industries using criteria such as overall satisfaction, element-specific satisfaction, and intention to repurchase.

This year, Bithumb focused on utilizing artificial intelligence (AI) technology to enhance customers’ ease of information access and build a more intuitive and efficient investment environment. Through 'Bithumb AI', which provides features such as 'AI Asset Signal' and 'AI Asset Analysis', users can conveniently grasp market trends and key information by asset, while the company also introduced the 'AI Trade Kit', a generative AI-based tool for developing automated trading programs.

Bithumb also enhanced customer convenience and benefits throughout the entire trading process. The interface and color scheme were redesigned to improve information readability, and a range of investment styles were supported through the introduction of features such as Time-Weighted Average Price (TWAP) orders and portfolio purchasing services. In addition, users can now open KB Kookmin Bank accounts and link them to Bithumb easily without installing an app, further streamlining the process.

The company also continued to advance its customer support and user protection systems. Bithumb became the first domestic virtual asset exchange to introduce a Speech-to-Text (STT) based support service, improving the accuracy and speed of consultations. Customer contact channels, including phone and chat, are available 24 hours a day, 365 days a year, maintaining a high response rate.

A Bithumb official stated, "Achieving first place in the KCSI Virtual Asset Exchange category for two consecutive years is a result of our efforts to connect new technologies such as AI to customer convenience and improvements in the investment experience, as well as the continuous reflection of customer feedback in our services."

This content was produced with the assistance of AI translation services.