Culture Ministry Introduces Over 1,700 Performances Nationwide… "Korea Is On Stage" Campaign

Nationwide Performance Promotion During Peak Season in October and November

Events Linked: SPAF, Performing Arts Market in Seoul, Re:bound Festival, and More

Discount Vouchers Provided, with Special Offers for Non-Metropolitan Areas

The Ministry of Culture, Sports and Tourism is launching a campaign that brings together and introduces over 1,700 performances taking place across the country during the peak autumn performance season.

On October 1, the Ministry announced that, in cooperation with the Korea Arts Management Service, it will run the "2026 Korea Is On Stage" campaign through November 30. "Korea Is On Stage" is a comprehensive promotional campaign that aims to create a nationwide atmosphere for attending performances and enhance public interest in the performing arts by promoting major performing arts events and various local performances during the peak season.

This year, major events such as the Seoul Performing Arts Festival (SPAF), Performing Arts Market in Seoul (PAMS), and the Re:bound Festival will be connected with 16 regional arts foundations, introducing more than 1,700 performances held throughout the country.

The main event, the "Seoul Performing Arts Festival," will be held from October 8 to 25 at venues including the National Theater of Korea, Daehakro Theater Quad, and Arko·Daehakro Arts Theater. It will showcase 20 invited international works across theater, dance, music, and multidisciplinary arts, in addition to domestic productions and collaborative works.

The "Performing Arts Market in Seoul," aimed at supporting domestic and international distribution of Korean performing arts and international exchange, will take place from October 13 to 16 at the National Theater of Korea and Arko·Daehakro Arts Theater. Through nine showcases, work introductions and demonstrations, and one-on-one business meetings, the event supports exchanges among domestic and international performing arts professionals.

The "Re:bound Festival," where regionally created and produced works can be seen on stage in Seoul, will run from October 16 to November 14. This year, 20 leading regional art groups will participate, presenting their works at the SAC Free Small Theater in Seoul Arts Center and major performance venues operated by district-level cultural foundations in Seoul.

To help audiences easily find performances that match their preferences, the campaign also provides customized information. The official "Korea Is On Stage" website and social media channels recommend performances by genre, companion, and region, such as "performances to enjoy with children" and "performances to accompany regional travel." The campaign also offers events for sharing performance reviews and programs that link outdoor spaces at theaters or regional venues with local restaurants and other facilities.

Discount vouchers will be provided to help reduce the financial burden of ticket prices. The 2nd round of 2026 performance discount vouchers will be available on a first-come, first-served basis through five online reservation platforms—Naver Booking, NOL, YES24, Time Ticket, and Ticket Link—until November 30.

Special discount vouchers, which can only be used at venues outside the Seoul metropolitan area, will also be distributed via Naver Booking, YES24, Time Ticket, and Ticket Link, with two vouchers available per person. At regional cultural centers outside the metropolitan area, on-site discounts will be offered to people aged 55 and older, people with disabilities, members of low-income households, farmers and fishers, and groups of elementary, middle, and high school students.

A policy officer at the Ministry of Culture, Sports and Tourism stated, "Korea is hosting performances year-round, but especially in October and November, there are even more performances and new works. We prepared this campaign so that many people can more easily access performance information and visit venues," adding, "Through this campaign, we hope that people can enjoy the performing arts more closely in their daily lives and that the performing arts market becomes more vibrant."

This content was produced with the assistance of AI translation services.