Broadcasting, Media, and Communications Committee Unveils "Fundamental Media Society" Vision... Plans to Enhance AI Transparency and Enact Unified Media Act

First Vision Declared on First Anniversary
Enhancing Media Accessibility and AI Education
Increasing Transparency of Recommendation Algorithms
Reforming Laws to Cover Both Broadcasting and OTT Services

Marking its first anniversary, the Broadcasting, Media, and Communications Committee declared “the Fundamental Media Society” as its 1st vision. The goal is to guarantee public access, participation, and the right to choose in the era of digital technology and artificial intelligence (AI).

Kim Jongcheol, Chairman of the Broadcasting, Media and Communications Commission, is holding a briefing on the "1st Vision and Key Policies of the Broadcasting, Media and Communications Commission" at the Government Complex Gwacheon on the 30th. Provided by Broadcasting, Media and Communications Commission

On the 30th, the Committee announced that it had convened its 39th plenary session at the Government Complex Gwacheon, where it adopted its 1st vision and major policy initiatives under the banner of “A Fundamental Media Society Together with the People,” consisting of four main objectives and twelve policy tasks. This marks the first time the Committee has established a vision since its launch in October of last year.

The Committee explained that, during the vision-setting process, it collected public opinions and structured its policy framework around ensuring public media usage, participation, and freedom of choice. The four major objectives are: ▲Strengthening universal access for everyone; ▲Expanding people-led, active participation; ▲Ensuring autonomous choice based on safety and trust; ▲Creating a sustainable ecosystem of innovation and mutual growth.

Specifically, the Committee plans to improve media and AI accessibility for vulnerable groups, such as the elderly and people with disabilities, and to promote regional and community media. It will also secure universal viewing rights for disaster information and events of public interest. AI and media literacy education will be expanded taking into account the characteristics of different life stages and social groups, and viewer media centers will be established to broaden public opportunities for media creation and policy participation.

As the influence of AI and platforms grows, the Committee will enhance the transparency of integrated programming and recommendation algorithms, and will establish clearer systems for labeling, distributing, and managing AI-generated content. It will also respond to new digital threats, such as deepfakes. To protect user rights and facilitate relief from harm, the Committee will replace the current difficult-to-change connected information (CI) system with a more updatable one and will strengthen checks on the leakage and misuse of location data.

Regulatory improvements will also be pursued to lay the foundation for sustainable growth of the media industry. Reflecting the blurring of boundaries between broadcasting and online or platform services, the Committee is planning to introduce a Unified Media Act and to revise regulations governing broadcasting license renewal, pay TV programming, and home shopping practices. The Committee will also support innovation in content production and distribution utilizing AI and data, as well as support the overseas expansion of online video services (OTT).

Furthermore, it will provide assistance for digital and AI transition among regional, small, and micro-sized broadcasters, and will adapt advertising, sponsorship, and advertising sales systems to fit changing market conditions. The Committee will also rationalize the broadcasting and communications development fund and the structure of content transactions and revenue distribution to secure a stable financing and profit base.

Kim Jongcheol, Chairman of the Broadcasting, Media, and Communications Committee, stated, “Today’s vision is not a conclusion, but a beginning.” He added, “Building on the 1st vision, we will ensure the public’s media sovereignty in a tangible way and translate each task into meaningful policies to create ‘a fundamental media society together with the people.’”

This content was produced with the assistance of AI translation services.