Eleven Days Until the 18th Across an Area of 380,000 Square Meters
Enjoying "Flower Zoning · Garden Zoning" with Wellness and Hands-on Experiences

In October, as autumn deepens, the Gujeolcho Local Garden in Sannae-myeon, Jeongeup, transforms into an autumn garden where white Korean asters blend with a forest of pine trees. The 19th Jeongeup Gujeolcho Flower Festival will take place at the Gujeolcho Local Garden starting from October 8.

White Korean asters bloomed over 150,000 square meters under about 3,000 pine trees. Provided by Jeongeup City Hall

White Korean asters bloomed over 150,000 square meters under about 3,000 pine trees. Provided by Jeongeup City Hall

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The theme of this year's festival is "Lingering Autumn, Embraced by Korean Asters." Moving away from traditional viewing-oriented festivals where visitors just glance at the flowers and leave, this event is designed to offer programs where people can walk through fields and forests, enjoy performances, and experience local food and activities all in one place.


The festival site consists of the Gujeolcho Garden, Participation Garden, Wave Garden, Wildflower Garden, and Pine Forest Garden.


In particular, white Korean asters blooming across 150,000 square meters beneath approximately 3,000 pine trees form the central scenery of the festival site. Along the Gujeolcho Garden, visitors can enjoy autumn landscapes while strolling past Gujeol Falls, an ecological wetland, a suspension bridge, and an observatory.


A Korean aster flower train will run for visitors. There are also guided tour programs, where professional guides share stories about the flowers and the forest as you explore the gardens.

The 380,000㎡ Mugunghwa Festival site is divided into the Mugunghwa Garden, Participation Garden, Wave Garden, Wildflower Garden, and Pine Forest Garden. Provided by Jeongeup City Hall

The 380,000㎡ Mugunghwa Festival site is divided into the Mugunghwa Garden, Participation Garden, Wave Garden, Wildflower Garden, and Pine Forest Garden. Provided by Jeongeup City Hall

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The official opening performance of the eleven-day stage festival will be held on October 10 from 3:00 PM to 5:30 PM at the special stage in the Participation Garden lawn plaza. Local singers, including Park Jihyun, Kim Heejae, Kim Dahyun, and Shin Dongjae, will take the stage to mark the beginning of the festival. During the festival period, there will be a "Flower Field Concert" held in the Pine Forest Flower Field, as well as street performances by acoustic guitarists and various events at the main plaza.


Throughout the gardens, visitors can participate in various hands-on experiences such as houseplant care consultations, making personal flowerpots, sensory tree play, Korean aster hot foot baths, and making flower gimbap and flower rice cakes. A new program called "Korean Aster Collage," where children can decorate the festival's characters "Dani" and "Choi" with sweets, will also be introduced.


Special "Flower Zoning · Garden Zoning" areas have been created in the pine forest and on the lawn plaza, so visitors can take a seat, relax, and enjoy the scenic views.


At the festival site, visitors can also taste a variety of local foods, including Jeongeup Hanwoo (Korean beef), Korean aster tofu, vegetable bibimbap, and freshwater snail soup.



Jeongeup Mayor Lee Haksoo said, "We will make sure this is a time for everyone to walk slowly and rest amid flowers and the forest, while also enjoying the tastes and culture of Jeongeup."


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