RideFlux Partners with KGM and Hyundai Mobis to Expand AI Driver Solutions into Mass-Production B2B Market

Park Junghee, CEO of RideFlux, attended the signing ceremony for the cooperation agreement to establish the future car ecosystem and took a commemorative photo with Kim Jungkwan, Minister of Trade, Industry and Energy, Hwang Kiyoung, CEO of KGM, Lee Gyuseok, CEO of Hyundai Mobis, and others. From the left, Jin Jongwook, Director of Hanjayeon, Lee Yongpil, Director of KEIT, Jeong Daejin, Chairman of KAMA, Lee Gyuseok, CEO of Hyundai Mobis, Kim Jungkyu, Minister of Trade, Industry and Energy, Hwang Kiyoung, CEO of KGM, Park Junghee, CEO of RideFlux, Jeon Yoonjong, Director of KIAT, Seo Jaehyung, Director of KIAPI. Provided by RideFlux

RideFlux, an autonomous driving artificial intelligence (AI) software company, is expanding its business into the mass production vehicle market through collaboration with KG Mobility (KGM) and Hyundai Mobis. Previously focused on mobility services such as robotaxis, robotrucks, and autonomous buses, the company is now broadening its scope by supplying 'AI driver software' for mass-produced passenger vehicles.

On September 30, RideFlux announced that it had signed a 'Strategic Partnership Agreement (MOU) for the Advancement of KGM's SDV and Software' with KGM, Hyundai Mobis, the Korea Automobile Mobility Industry Association, Korea Institute for Advancement of Technology, Korea Evaluation Institute of Industrial Technology, Korea Automotive Technology Institute, and the Korea Intelligent Automotive Parts Promotion Institute.

This agreement was promoted as part of the 'M.AX Alliance' activities led by the Ministry of Trade, Industry and Energy. The participating organizations agreed to cooperate on the commercialization of vehicles applying autonomous driving solutions and software-defined vehicle (SDV) platforms, as well as to establish an industrial ecosystem for the transition to future vehicles.

Under this agreement, KGM will promote the application of Hyundai Mobis's SDV platform and RideFlux's AI-based autonomous driving solution in its mass-produced vehicles. Hyundai Mobis will provide the SDV platform to KGM and offer technical consulting to ensure stable operation within the vehicles. RideFlux will be responsible for supplying the AI-based autonomous driving solution and for its vehicle application and optimization.

The government and research institutes will support demonstration and commercialization efforts. The Korea Evaluation Institute of Industrial Technology will be in charge of identifying and planning government-supported projects, while the Korea Automotive Technology Institute and the Korea Intelligent Automotive Parts Promotion Institute will support the operation of infrastructure for real vehicle and driving tests.

RideFlux expects that this cooperation will allow it to expand its B2B business foundation targeting original equipment manufacturers (OEMs). Notably, by building a business model that supplies autonomous driving AI software not only for services such as robotaxis but also for mass-produced passenger vehicles, the company's business areas will further broaden.

The company also plans to accumulate hands-on experience in applying and commercializing autonomous driving technology in real vehicles through a collaborative structure that involves the government, research institutions, automakers, and global component suppliers. In the field of physical AI, which requires large-scale research and long-term demonstrations, RideFlux aims to build a business platform that connects technology development to actual vehicle application through public-private-academic collaboration.

This cooperation also aligns with the Ministry of Trade, Industry and Energy's policy to foster future mobility. The company expects that, as a private sector B2B cooperation model that can link to policy funding sources such as the 'M.AX Industrial Transformation Innovation Fund' and the 'People’s Growth Fund,' both established by the ministry, this partnership will become a foundation for future large-scale commercialization.

Previously, RideFlux received an 'A·A' rating in its technology evaluation and has submitted a preliminary application for KOSDAQ listing to the Korea Exchange. Through this agreement, RideFlux plans to accelerate expansion in the mass production B2B market by promoting the actual implementation of its technology in mass-produced vehicles.

Junghee Park, CEO of RideFlux, said, "By building a robust three-party value chain with KGM as a vehicle manufacturer and Hyundai Mobis as a global parts supplier, we have established a foundation for entering the B2B market for mass-produced passenger vehicles. Based on our proven physical AI technology, we will successfully realize the deployment of Level 2+ systems in mass-produced vehicles and fully unmanned Level 4 commercialization, leading the global market."

On the same day, RideFlux also signed an 'MOU for the Establishment of an AI Robotaxi Demonstration and Learning Data Ecosystem' with Kakao Mobility, SWM, the Korea Automotive Technology Institute, and others. Leveraging its position as the only company in Korea with permission and proven experience in unmanned autonomous driving trials, RideFlux plans to share its expertise in unmanned operation, remote support technology, and safety verification, and cooperate in selecting long-tail scenarios for road learning data and updating high-definition maps.

This content was produced with the assistance of AI translation services.