RideFlux Partners with KGM and Hyundai Mobis to Expand AI Driver Solutions into Mass-Production B2B Market

Park Junghee, CEO of RideFlux, attended the signing ceremony for the future car ecosystem construction cooperation agreement and took a commemorative photo with Minister Kim Junggwan of the Ministry of Trade, Industry and Energy, CEO Hwang Kiyoung of KGM, CEO Lee Gyuseok of Hyundai Mobis, and others. From the left: Jin Jongwook, Director of HANJAYEON; Kim Kyungho, Chairman of KEIT; Jung Daejin, Chairman of KAMA; Lee Gyuseok, CEO of Hyundai Mobis; Minister Kim Jungkyu of the Ministry of Trade, Industry and Energy; Hwang Kiyoung, CEO of KGM; Park Junghee, CEO of RideFlux; Jeon Yoonjong, Director of KIAT; Seo Jaehyung, Director of KIAPI. Provided by RideFlux

RideFlux, an autonomous driving artificial intelligence (AI) software company, is expanding its business into the mass-production passenger vehicle market through partnerships with KG Mobility (KGM) and Hyundai Mobis. The company, which previously focused on mobility services such as robotaxis, robotrucks, and autonomous buses, is now set to supply “AI driver software” for mass-produced passenger vehicles as part of its expansion strategy.

On September 30, RideFlux announced that it had signed a “Strategic Partnership Agreement (MOU) for the SDV and Software Advancement of KGM” with KGM, Hyundai Mobis, the Korea Automobile Mobility Industry Association, the Korea Institute for Advancement of Technology (KIAT), Korea Evaluation Institute of Industrial Technology (KEIT), Korea Automotive Technology Institute (KATECH), and the Intelligent Automobile Parts Promotion Institute (KIAPI).

This agreement is part of the “M.AX Alliance” initiative led by the Ministry of Trade, Industry and Energy. Participating organizations have agreed to cooperate in the commercialization of vehicles equipped with autonomous driving solutions and software-defined vehicle (SDV) platforms, while jointly building an industrial ecosystem for the transition to next-generation vehicles.

Under the agreement, KGM will work to implement Hyundai Mobis’s SDV platform and RideFlux’s AI-based autonomous driving solutions in its mass-produced vehicles. Hyundai Mobis will provide the SDV platform to KGM and offer technical consulting to ensure stable operation in the vehicles. RideFlux will deliver its AI-based autonomous driving solutions, handling vehicle integration and optimization.

Government agencies and research institutions will also provide support for demonstration and commercialization. The Korea Evaluation Institute of Industrial Technology will be responsible for identifying and planning government-supported projects, while the Korea Automotive Technology Institute and the Intelligent Automobile Parts Promotion Institute will support the operation of infrastructure for full-vehicle and driving tests.

RideFlux expects this collaboration to strengthen its B2B business base targeting original equipment manufacturers (OEMs). Notably, the company’s business scope will expand from mobility services such as robotaxis to supplying autonomous driving AI software for mass-produced passenger cars.

Through this collaborative structure involving the government, research institutions, automakers, and global parts suppliers, the company also plans to accumulate experience in applying and commercializing autonomous driving technology in real vehicles. In the physical AI sector, which requires large-scale R&D and long-term demonstration, RideFlux aims to establish a business foundation that connects technology development with actual vehicle implementation through public-private-research cooperation.

This cooperation is also tied to the government’s future mobility policy initiatives led by the Ministry of Trade, Industry and Energy. RideFlux anticipates that it will serve as a private B2B collaboration model that could leverage policy funding, such as the M.AX Industrial Transformation Innovation Fund and the National Growth Fund, both sponsored by the ministry, to support large-scale commercialization efforts.

Having previously received “A·A” ratings in technology evaluations, RideFlux has already submitted a preliminary KOSDAQ listing application to the Korea Exchange. With this agreement, the company plans to accelerate its expansion in the mass-production B2B market by pursuing actual vehicle applications.

Park Junghee, CEO of RideFlux, said, “By building a strong three-way value chain with KGM, a car manufacturer, and Hyundai Mobis, a global components supplier, we have laid the foundation for entry into the mass-production B2B market for passenger cars. Based on our proven physical AI technology, we will successfully commercialize everything from Level 2+ mass-production in passenger vehicles to full unmanned Level 4, leading the global market.”

On the same day, RideFlux also signed a “Business Agreement for Building an AI Robotaxi Demonstration and Learning Data Ecosystem” with Kakao Mobility, SWM, and the Korea Automotive Technology Institute. Based on its unique experience with temporary unmanned autonomous driving operation permits and demonstrations in Korea, the company plans to share its experience in unmanned operation, remote support technologies, and safety validation, and work together on tasks such as filtering long-tail real-world learning data scenarios and updating high-precision maps.

This content was produced with the assistance of AI translation services.