Morning Glory Launches 5-Ply "Thick Plus" Toilet Paper, Expands Hygiene Lineup to 9 Products
Made with 100% Natural Pulp
Features Glue-Free Finishing Technology
Morning Glory announced on September 30 that it will launch "The Premium 5-ply Thick Plus" toilet paper, which features a 5-ply structure and an illustrated package design.
The new product adopts double-sided deco technology, adding embossing to both the front and back surfaces to form an air layer between the plies, resulting in a thick and soft touch. The thickness of a single sheet is approximately 57% greater than that of the existing 3-ply product and 17.5% thicker than the 4-ply product. Each sheet is made with a wide width of 102 mm.
The package features the "Home, Together" design, created in collaboration with illustrator Sae Lee. The illustration shows a couple spending time together while sitting side by side on a sofa.
Morning Glory 'The Premium 5-Ply Thick Plus Toilet Paper' product image. Morning Glory
View original imageTo ensure high product quality, the new toilet paper is manufactured in Korea and uses 100% natural pulp from the core to the last sheet. No fluorescent whitening agents have been added, and it incorporates "Glue-Free Tail Sealer" technology, which seals the beginning of the roll without adhesives.
"The Premium 5-ply Thick Plus" toilet paper will first be available at key Morning Glory retail stores before gradually being released in October on the official online mall MG Store, as well as on Naver and Coupang.
With the launch of this new product, Morning Glory has expanded its hygiene product lineup to a total of nine types: three toilet paper varieties, four facial tissue varieties, and two kitchen towel options.
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A Morning Glory official stated, "This new product is a premium toilet paper with a thick 5-ply structure infused with Morning Glory's unique sensibility," adding, "We plan to further expand our hygiene product lineup by introducing two more new products within the year."
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