Kurly Partners with Amorepacific to Launch Exclusive Beauty Products
Joint Development of "Kurly Only" Products
Kurly Merchandisers Involved from the Planning Stage
Kurly announced on the 30th that it had signed a strategic partnership agreement (JBP) with Amorepacific on the 29th. Key figures from both companies attended the signing, including Kim Miri, Head of Beauty at Kurly; Lee Gippeum, Head of Beauty Product Group; Kim Kyung-yeon, Vice President and Head of E-Commerce Unit at Amorepacific; and Lee Hyeonki, Team Leader of E-Commerce Sales Team 4 at Amorepacific.
The two companies have agreed to jointly develop “Kurly Only” exclusive products, available only via Beauty Kurly. Beauty Kurly’s merchandisers (MDs) will be involved from the initial planning stages, combining Kurly's experience in product planning with Amorepacific’s technological expertise.
They will also pursue joint marketing and promotional events. The companies plan to foster new product lines and expand cooperation with Amorepacific brands such as Sulwhasoo, Hera, Aestura, and Illiyoon, which are currently available on Beauty Kurly.
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Kim Miri, Head of Beauty at Kurly, stated, “Through this collaboration with Amorepacific, we are now able to offer even more special and differentiated products and benefits to Beauty Kurly customers. By combining the core strengths of our two companies, we plan to further solidify our competitiveness in the beauty market.”
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