Samsung Electronics Dominates 9 Sectors, Achieves Most Top Rankings for 25 Consecutive Years in '2026 KCSI'

29 Consecutive Years at No. 1 in TV and Mobile Phones
25 Consecutive Years at the Top in PCs

Samsung Electronics announced on September 30 that it has achieved the highest number of top awards among participating companies in the "2026 Korea Customer Satisfaction Index (KCSI)" survey organized by Korea Management Association Consulting (KMAC), ranking first in a total of nine industry sectors.

This year's survey comprehensively measured overall satisfaction with products and services, as well as repurchase intention, across 122 industry categories and 455 companies.

Samsung Electronics Micro RGB TV product image. Samsung Electronics

Samsung Electronics set a remarkable record by ranking first in the TV and mobile phone sectors for 29 consecutive years. The company also topped the PC sector for 25 consecutive years, the refrigerator and washing machine sectors for 17 consecutive years, the kimchi refrigerator sector for 16 consecutive years, the air conditioner sector for 14 consecutive years, the cordless stick vacuum cleaner sector for 6 consecutive years, and the dryer sector for 5 consecutive years, earning broad customer trust across all major home appliances and IT product categories.

In the TV sector, Samsung Electronics diversified its lineup with Micro RGB, Neo QLED, organic light-emitting diode (OLED), and Mini LED products, while also enhancing user convenience by adopting the "Vision AI Companion," which autonomously understands the context of content and queries. In the mobile phone sector, the flagship Galaxy S26 series and foldable lineup led the mobile market. In the PC sector, the company received acclaim for the "Galaxy Ecosystem," which enables seamless connectivity between smartphones and tablets, as well as for the significantly improved "Galaxy Book 6 series."

Product image of Samsung Electronics Galaxy Z Fold 8. Samsung Electronics

The home appliances sector also swept the top spots in six categories by integrating closely-connected AI life solutions. The 2026 model "Bespoke AI Family Hub Kitchen Fit Max" refrigerator uses camera-based "AI Vision" technology to automatically identify food ingredients and recommend personalized recipes. The "Bespoke AI Kimchi Plus Kitchen Fit Max" kimchi refrigerator offers an "AI Constant Temperature" mode that minimizes temperature fluctuations. For garment care appliances, the "Bespoke AI Washing Machine & Dryer" automatically sets the optimal cycle by analyzing fabric type and degree of soiling. The 2026 "Bespoke AI Wind-free Combo Gallery Pro" air conditioner further improved real-world satisfaction with its "AI Motion Wind" feature, which detects the user's location and level of activity to provide personalized airflow.

Myoho Jo, Vice President of Samsung Electronics' Visual Display (VD) division, stated, "Achieving the highest number of first-place awards in this KCSI survey is the result of our long-accumulated product technology and ongoing commitment to customer satisfaction. We will continue to introduce innovative products and services that make everyday life more convenient and enriching for our customers, based on differentiated AI technology and outstanding quality."

This content was produced with the assistance of AI translation services.