"Distinct by Color"... Daesang Cheongjeongwon Pasta Sauce Unveils First Package Renewal in 12 Years

Two New Tomato Pasta Sauces Also Launched

Daesang Cheongjeongwon announced on the 30th that it will completely renew the package design of all pasta sauce products for the first time in 12 years.

This renewal utilizes the oval-shaped design element of the Cheongjeongwon BI throughout the entire package. A simple and modern design has been applied, with the product name prominently placed on the front to enhance visibility. Different colors have been used according to the type of sauce—such as tomato, cream, and rose—making each product intuitive to distinguish.

On the 30th, Daesang Chungjungone announced that it will completely renew the package design of all pasta sauce products for the first time in 12 years. Provided by Daesang

Along with the new package design, two new tomato pasta sauces, highlighting the original flavor of the ingredients, have also been launched. 'Cheongjeongwon Pomodoro Pasta Sauce' delivers authentic tomato taste by using the equivalent of about 14 tomatoes in each bottle. The 'Cheongjeongwon Neapolitan Pasta Sauce' features a richer flavor, made by sautéing sausage, onion, and bell pepper in a direct-fire pot. In total, two new products have been released.

To commemorate the launch of these new products, Daesang's official online mall, Jeongone Shop, will host a variety of events. Next month, the two new tomato pasta sauces can be purchased at up to a 46% discount. In addition, 20 customers who write a product review by November 5 after purchasing will be selected by lottery to receive a department store gift certificate.

Yang Seungcheol, head of Daesang C Sauce BO, said, "We have fully revamped the packaging with a design that is intuitive and displays our brand heritage, so that Korea's number one Cheongjeongwon pasta sauce can be enjoyed easily and conveniently. Moving forward, we will continue to introduce pasta sauces that reflect changing consumption trends and various consumer preferences."

This content was produced with the assistance of AI translation services.