[Today’s New Product] "Just the Right Size for One Serving"... Namyang Dairy Products Launches 80g 'Bulgaris Greek'
New 80g Size Added to the Existing 150g and 400g Lineup
On September 30, Namyang Dairy Products announced that it will launch four new types of 80-gram small-sized yogurt products called 'Bulgari Greek.' This new product adds a convenient 80g size to the existing Bulgari Greek lineup, which previously focused on 150g and 400g packages.
Namyang Dairy Products announced on the 30th that it will launch four new 80g small-sized yogurt products called 'Bulgari Grek'. Provided by Namyang Dairy Products
View original imageThe new products are available in four varieties: Sweet Plain, Sugar-Free Plain, Strawberry, and Peach. All products are lactose-free. They contain Namyang Dairy Products' patented lactic acid bacteria strain 'Bulgaris Kor-91,' developed specifically for Koreans, and utilize a specialized smoothing process to deliver the characteristic thick yet smooth texture of Greek yogurt.
The Sweet Plain variant adds a hint of sweetness to traditional Greek yogurt, while the Sugar-Free Plain has been formulated to contain 70% less sugar compared to the average levels defined by the Ministry of Food and Drug Safety's sodium and sugar reduction labeling guidelines. For the Strawberry and Peach flavors, real fruit pieces have been added to enhance the taste and texture of the fruit.
With the launch of these new 80g Greek yogurt products, Namyang Dairy Products also plans to restructure its spoonable fermented milk product line around the 80g serving size. The existing 85g 'Spoonable Bulgari' will be adjusted to 80g, and its formula will be further fortified by adding postbiotics to the zinc and lactic acid bacteria that support immune function. The sugar content will also be reduced by 20% compared to the average levels specified in the Ministry of Food and Drug Safety's sodium and sugar reduction labeling standards. In line with the capacity adjustment, the manufacturer’s shipping price has also been lowered.
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Taejun Cho, Category Manager at Namyang Dairy Products, commented, "Recently, consumers are increasingly making purchasing decisions based not only on price, but also on factors such as appropriate single-serving sizes, product ingredients, and convenience." He continued, "We will continue to diversify our range of options by segmenting product size, ingredients, and price based on the characteristics and consumption methods of each product, so that consumers have a wider variety of choices."
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